Deep Linking

Connecting the Mobile Ecosystem and Optimizing the User Experience

Deep linking is a marketing method used in user acquisition or retargeting campaigns to lead mobile users directly to a specific page on a website or inside an app, e.g. special offer landing page, signup page, etc.

A mobile deep link is a link that contains all the information needed to take a user directly to a particular location within an app instead of just launching the app’s home page. Deep linking offers a consistent contextual experience from the promotion to the landing page. As a result, it dramatically improves the user experience and ultimately helps boost conversion rates.

Deep links are used to drive customers to product pages, execute paid campaigns on Facebook, route users to an app store from web and email, and communicate important offers and deals in an app.

Deep links have a storied history as an essential element of attribution. In early 2015, the term and its associated technology barely made sense to even the most savvy technical marketer. Today, it’s a ubiquitous piece of every marketer’s jargon and attribution stack.