Kiwoba Allaire is Pushing Silicon Valley to Move Outside of the Traditional Hiring Lanes
Kiwoba Allaire, founder and CEO of Girl STEM Stars, has been fighting against stereotypes for years regarding women and people of color in the tech world. She has established a program designed to provide young girls not only with confidence to pursue career paths in tech, but with both the skills and the networking needed to crack this exclusive universe.
November 25, 2020
TikTok Says it Can Help Advertisers Reach Gen Z and Measure How Well Their Ads Work
TikTok’s Head of Measurement Jorge Ruiz discusses how brands should gauge success on the red hot social video platform, and why more advertisers are turning to TikTok to sell products through the help of influencers. The former Facebook and agency exec also provides advice for ad buyers trying to navigate the complex world of cross-platform attribution.
November 18, 2020
Harold Klaje is on a Mission to Demystify Reddit for Brands
Reddit’s Vice President of Global Advertising, Harold Klaje is looking to educate CMOs on just who this unique audience is, and how to channel Reddit’s distinctive energy for their campaigns.
November 4, 2020
Crypt TV Wants to Build Marvel for Horror Fans By Scaring People on Their Mobile Phones
Jack Davis founded Crypt TV as part of a fun stunt on the long-defunct video platform Vine. Since then, with the help of Hollywood studio Blumhouse, the entrepreneur amassed a big audience of young horror fans who are more than comfortable watching scripted, scary content on their mobile phones.
October 28, 2020
Big Brands Need To Reset Their Expectations Around Data, According to M&C Saatchi Performance’s Guillaume Lelait
The ad industry may need a bit of a reality check when it comes to ad targeting and the kind of consumer data brands can rely on. M&C Saatchi Performance’s Managing Director, Americas, Guillaume Lelait says that recent moves by Apple and Google to limit how brands can target people across the web are making things more challenging for advertisers – and they may have to accept less precision.
October 21, 2020
Why Netflix’s Data Scientist Jeffrey Wong Wants the Digital Ad Industry to Make a Bigger Bet on Incrementality
Jeffrey Wong, Principal Data Scientist, Computational Causal Inference at Netflix discusses how the streaming giant uses data signals to help get you to notice – and hopefully watch – its shows. Wong also breaks down the company embracing the measurement of ad spend effectiveness through incrementality and why he’s urging more marketers to take risks with their advertising budgets.
October 7, 2020
How Magic Spoon Launched a Direct-to-Consumer Cereal Startup in the Middle of a Pandemic
Magic Spoon Co-Founder Gabi Lewis discusses the process of building a new food brand when suddenly everyone is stuck at home, getting almost everything delivered and watching their wallets. Gabi also talks about the opening he saw within the cereal category and how unlike many DTC success stories, the path to disrupt and innovate was about product, not price and supply chain efficiency.
September 23, 2020
HER’s Shana Sumers Wants Marketers to Move Beyond Catering to the Black Community in February & the LGTBQ Community in June
Shana Sumers, Head of Community at HER, a dating and social app for LGBTQ+ people, discusses what it’s been like to navigate a social and dating focused business during a time when people can’t get together in person. Shana also shares what she really thinks of the Facebook ad boycott, and why she’s hoping big brands graduate past just supporting black and LGBTQ+ audiences during events like Black History Month and Pride Day.
September 16, 2020
TV Advertising is Finally Becoming More Data Driven – Which Means Everything About the TV Ad Business Needs to Change
Nicolle Pangis, CEO of Ampersand, discusses how traditional media companies are trying to accommodate brands who want to bring the same kind of targeting they use in digital to TV. But, Pangis believes this shift, along with pandemic, will cause the TV upfront to change radically, while forcing agencies and brands to consolidate many of their ad buying operations.
September 9, 2020
Visa’s Matt Story Thinks Madison Avenue is Making Big Strides on Privacy But Has a Ways to Go on Diversity
Matt Story, Senior Director of Global Innovation Marketing at Visa discusses how tough it is to reach belt-tightening millennials who are wary of sharing data and think of Visa as a big bad credit card company.