Next in Marketing Podcast Hosted by Mike Shields | AppsFlyer

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

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Why Netflix’s Data Scientist Jeffrey Wong Wants the Digital Ad Industry to Make a Bigger Bet on Incrementality

Jeffrey Wong, Principal Data Scientist, Computational Causal Inference at Netflix discusses how the streaming giant uses data signals to help get you to notice –  and hopefully watch  – its shows. Wong also breaks down the company embracing the measurement of ad spend effectiveness through incrementality and why he’s urging more marketers to take risks with their advertising budgets.

October 7, 2020

How Magic Spoon Launched a Direct-to-Consumer Cereal Startup in the Middle of a Pandemic

Magic Spoon Co-Founder Gabi Lewis discusses the process of building a new food brand when suddenly everyone is stuck at home, getting almost everything delivered and watching their wallets. Gabi also talks about the opening he saw within the cereal category and how unlike many DTC success stories, the path to disrupt and innovate was about product, not price and supply chain efficiency.

September 23, 2020

HER’s Shana Sumers Wants Marketers to Move Beyond Catering to the Black Community in February & the LGTBQ Community in June

Shana Sumers, Head of Community at HER, a dating and social app for LGBTQ+ people, discusses what it’s been like to navigate a social and dating focused business during a time when people can’t get together in person. Shana also shares what she really thinks of the Facebook ad boycott, and why she’s hoping big brands graduate past just supporting black and LGBTQ+ audiences during events like Black History Month and Pride Day.

September 16, 2020

TV Advertising is Finally Becoming More Data Driven – Which Means Everything About the TV Ad Business Needs to Change

Nicolle Pangis, CEO of Ampersand, discusses how traditional media companies are trying to accommodate brands who want to bring the same kind of targeting they use in digital to TV. But, Pangis believes this shift, along with pandemic, will cause the TV upfront to change radically, while forcing agencies and brands to consolidate many of their ad buying operations.

September 9, 2020

Visa’s Matt Story Thinks Madison Avenue is Making Big Strides on Privacy But Has a Ways to Go on Diversity

Matt Story, Senior Director of Global Innovation Marketing at Visa discusses how tough it is to reach belt-tightening millennials who are wary of sharing data and think of Visa as a big bad credit card company.

September 2, 2020

Tastemade Says Its Thriving During the Digital Media Apocalypse

Jeffrey Imberman, Head of Sales and Brand Partnerships at Tastemade dishes on how the food-centric media brand figures out ways to produce content and sell advertising that it doesn’t control across the large platforms, including Facebook, YouTube and TikTok.

August 19, 2020

Snap is Bringing Digital Ad Creative Out of the Dark Ages – Though Traditional Agencies May Not Be Ready

In our first-ever two guest episode, we talked to Jeff Miller, Senior Director, Global Creative Strategy at Snap and Alex Collmer, Founder and CEO at VidMob about the state of creative work in digital advertising.

August 5, 2020

Why It’s Becoming Much Tougher For Brands to Use Consumer Data for Marketing Purpose in the Shift Toward a Privacy Centric Ecosystem

Global Chief Technology Officer for Merkle and the CRM line of business for Dentsu Aegis Network, Peter Randazzo helps break down what Apple is doing with IDFA and what that means for marketers and the mobile economy.

July 22, 2020

Why MediaLink Believes the Streaming Wars will Inevitably have Some Major Casualties – and Why Brands are Facing an ‘Existential’ Challenge in this Era

MediaLink’s CEO, Michael Kassan explores how major marketers and media companies have had to scramble to rewrite 2020 plans in light of Covid-19. Kassan also weighs in on how the streaming wars between Netflix, HBO, NBCU and others, and how he thinks the ad business will grapple with live events like Cannes in the coming years.

July 8, 2020

How Digital Ad Veteran Sarah Hofstetter is Trying to Help Legacy Retailers Become E-commerce Juggernauts in the Age of Stay-at-Home Shopping

Profitero’s President Sarah Hofstetter discusses how marketers view customer acquisition, advertising and brand loyalty has been upended by the Covid-19 crisis, and how her company is helping unlock data to accelerate the growth of E-commerce.

July 8, 2020

Meet our host, Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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