Next in Marketing Podcast Hosted by Mike Shields | AppsFlyer

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

Welcome to Next in Marketing

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Advertising Disrupted: What User Privacy Means for Marketers

2020 was a year of massive change in the digital advertising ecosystem, with Apple in particular making headlines with its plans for iOS 14 to limit the use of IDFA. Earlier this year at TechCrunch Disrupt, AppFlyer’s US President, Brian Quinn and Sparrow Advisers’ Principal and Co-founder Ana Milicevic broke down the ramifications of Apple’s big announcement.

December 30, 2020

Brian Morrissey on Why We’ll Never Escape Advertising and Why 2021 May Represent a Return to Sanity in Digital Publishing

Longtime Digiday Editor-in-Chief and Founder of The Rebooting, Brian Morrissey digs into which advertising and media trends from the wild year that was 2020 will stick, and which won’t have much lasting impact in the new year. Despite all the privacy updates and regulation, he believes that brands and ad tech companies will always find a way to adapt.

December 16, 2020

American Express Believes Machine Learning is Going to Radically Reshape Just About Every Industry

Anthony Mavromatis, AMEX’s machine learning expert discusses how the company has spent years building out technology that promises to change how it operates internally, how it corrals and leverages endless data, and how it interacts directly with customers.

December 2, 2020

Kiwoba Allaire is Pushing Silicon Valley to Move Outside of the Traditional Hiring Lanes

Kiwoba Allaire, founder and CEO of Girl STEM Stars, has been fighting against stereotypes for years regarding women and people of color in the tech world. She has established a program designed to provide young girls not only with confidence to pursue career paths in tech, but with both the skills and the networking needed to crack this exclusive universe.

November 25, 2020

TikTok Says it Can Help Advertisers Reach Gen Z and Measure How Well Their Ads Work

TikTok’s Head of Measurement Jorge Ruiz discusses how brands should gauge success on the red hot social video platform, and why more advertisers are turning to TikTok to sell products through the help of influencers. The former Facebook and agency exec also provides advice for ad buyers trying to navigate the complex world of cross-platform attribution.

November 18, 2020

Harold Klaje is on a Mission to Demystify Reddit for Brands

Reddit’s Vice President of Global Advertising, Harold Klaje is looking to educate CMOs on just who this unique audience is, and how to channel Reddit’s distinctive energy for their campaigns.

November 4, 2020

Crypt TV Wants to Build Marvel for Horror Fans By Scaring People on Their Mobile Phones

Jack Davis founded Crypt TV as part of a fun stunt on the long-defunct video platform Vine. Since then, with the help of Hollywood studio Blumhouse, the entrepreneur amassed a big audience of young horror fans who are more than comfortable watching scripted, scary content on their mobile phones.

October 28, 2020

Big Brands Need To Reset Their Expectations Around Data, According to M&C Saatchi Performance’s Guillaume Lelait

The ad industry may need a bit of a reality check when it comes to ad targeting and the kind of consumer data brands can rely on. M&C Saatchi Performance’s Managing Director, Americas, Guillaume Lelait says that recent moves by Apple and Google to limit how brands can target people across the web are making things more challenging for advertisers – and they may have to accept less precision.

October 21, 2020

Why Netflix’s Data Scientist Jeffrey Wong Wants the Digital Ad Industry to Make a Bigger Bet on Incrementality

Jeffrey Wong, Principal Data Scientist, Computational Causal Inference at Netflix discusses how the streaming giant uses data signals to help get you to notice –  and hopefully watch  – its shows. Wong also breaks down the company embracing the measurement of ad spend effectiveness through incrementality and why he’s urging more marketers to take risks with their advertising budgets.

October 7, 2020

How Magic Spoon Launched a Direct-to-Consumer Cereal Startup in the Middle of a Pandemic

Magic Spoon Co-Founder Gabi Lewis discusses the process of building a new food brand when suddenly everyone is stuck at home, getting almost everything delivered and watching their wallets. Gabi also talks about the opening he saw within the cereal category and how unlike many DTC success stories, the path to disrupt and innovate was about product, not price and supply chain efficiency.

September 23, 2020

Meet our host, Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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Contact kenya.hayes@appsflyer.com