Next in Marketing | AppsFlyer

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

Welcome to Next in Marketing

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YouTube’s Debbie Weinstein Provides an Inside Look at Their Plan to Steal More Ad Dollars From TV – By Proving Its Ads Deliver Tangible Business Results

YouTube’s Debbie Weinstein highlights the company’s plans for a series of customized virtual Brandcast presentations this summer, where she thinks the advertising upfront is headed, and how brands are looking to make TV ads faster and adjust campaigns constantly – just like they do in digital.

June 24, 2020

Activision Blizzard Knows The Video Game Industry Hasn’t Done Enough to Cater to Big Brands, But Jonathan Stringfield is Working to Change That

Activision Blizzard’s Jonathan Stringfield breaks down why marketers have been so slow to embrace video games and how he thinks the prolonged stay-at-home lockdowns are opening many brands eyes to the medium’s power.

June 10, 2020

Twitch’s CMO Doug Scott: Brands are Still Wrapping their Heads Around the Engagement Power of Live Streaming

Twitch’s CMO, Doug Scott dives into how he explains the streaming service to non-gamer CMOs, and why he’s so bullish on eSports.

May 27, 2020

NBC Universal’s Chairman, Advertising & Client Partnerships, Linda Yaccarino Only Wants to Shake Up Measurement, the TV Ad Experience, and the Industry’s Fundamental Business Model

NBC Universal’s Linda Yaccarino discusses the company’s ambitions for its video service Peacock, and why she’s convinced advertising will play a vital role in the streaming wars.

May 27, 2020

Welcome to Next in Marketing

AppsFlyer presents: Next in Marketing, a podcast that chronicles the massive ongoing shifts and reinvention at the intersection of marketing, media and advertising. As these industries reorient their operations around technology

May 20, 2020

Meet our host, Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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