Next in Marketing Podcast Hosted by Mike Shields | AppsFlyer

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

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Kiwoba Allaire is Pushing Silicon Valley to Move Outside of the Traditional Hiring Lanes

Kiwoba Allaire, founder and CEO of Girl STEM Stars, has been fighting against stereotypes for years regarding women and people of color in the tech world. She has established a program designed to provide young girls not only with confidence to pursue career paths in tech, but with both the skills and the networking needed to crack this exclusive universe.

November 25, 2020

TikTok Says it Can Help Advertisers Reach Gen Z and Measure How Well Their Ads Work

TikTok’s Head of Measurement Jorge Ruiz discusses how brands should gauge success on the red hot social video platform, and why more advertisers are turning to TikTok to sell products through the help of influencers. The former Facebook and agency exec also provides advice for ad buyers trying to navigate the complex world of cross-platform attribution.

November 18, 2020

Harold Klaje is on a Mission to Demystify Reddit for Brands

Reddit’s Vice President of Global Advertising, Harold Klaje is looking to educate CMOs on just who this unique audience is, and how to channel Reddit’s distinctive energy for their campaigns.

November 4, 2020

Crypt TV Wants to Build Marvel for Horror Fans By Scaring People on Their Mobile Phones

Jack Davis founded Crypt TV as part of a fun stunt on the long-defunct video platform Vine. Since then, with the help of Hollywood studio Blumhouse, the entrepreneur amassed a big audience of young horror fans who are more than comfortable watching scripted, scary content on their mobile phones.

October 28, 2020

Big Brands Need To Reset Their Expectations Around Data, According to M&C Saatchi Performance’s Guillaume Lelait

The ad industry may need a bit of a reality check when it comes to ad targeting and the kind of consumer data brands can rely on. M&C Saatchi Performance’s Managing Director, Americas, Guillaume Lelait says that recent moves by Apple and Google to limit how brands can target people across the web are making things more challenging for advertisers – and they may have to accept less precision.

October 21, 2020

Why Netflix’s Data Scientist Jeffrey Wong Wants the Digital Ad Industry to Make a Bigger Bet on Incrementality

Jeffrey Wong, Principal Data Scientist, Computational Causal Inference at Netflix discusses how the streaming giant uses data signals to help get you to notice –  and hopefully watch  – its shows. Wong also breaks down the company embracing the measurement of ad spend effectiveness through incrementality and why he’s urging more marketers to take risks with their advertising budgets.

October 7, 2020

How Magic Spoon Launched a Direct-to-Consumer Cereal Startup in the Middle of a Pandemic

Magic Spoon Co-Founder Gabi Lewis discusses the process of building a new food brand when suddenly everyone is stuck at home, getting almost everything delivered and watching their wallets. Gabi also talks about the opening he saw within the cereal category and how unlike many DTC success stories, the path to disrupt and innovate was about product, not price and supply chain efficiency.

September 23, 2020

HER’s Shana Sumers Wants Marketers to Move Beyond Catering to the Black Community in February & the LGTBQ Community in June

Shana Sumers, Head of Community at HER, a dating and social app for LGBTQ+ people, discusses what it’s been like to navigate a social and dating focused business during a time when people can’t get together in person. Shana also shares what she really thinks of the Facebook ad boycott, and why she’s hoping big brands graduate past just supporting black and LGBTQ+ audiences during events like Black History Month and Pride Day.

September 16, 2020

TV Advertising is Finally Becoming More Data Driven – Which Means Everything About the TV Ad Business Needs to Change

Nicolle Pangis, CEO of Ampersand, discusses how traditional media companies are trying to accommodate brands who want to bring the same kind of targeting they use in digital to TV. But, Pangis believes this shift, along with pandemic, will cause the TV upfront to change radically, while forcing agencies and brands to consolidate many of their ad buying operations.

September 9, 2020

Visa’s Matt Story Thinks Madison Avenue is Making Big Strides on Privacy But Has a Ways to Go on Diversity

Matt Story, Senior Director of Global Innovation Marketing at Visa discusses how tough it is to reach belt-tightening millennials who are wary of sharing data and think of Visa as a big bad credit card company.

September 2, 2020

Meet our host, Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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