Next in Marketing Podcast Hosted by Mike Shields | AppsFlyer

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

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IBM’s Bob Lord Welcomes Testing Google’s Cookie Alternative, but Expresses Concern About “Attacks on the Open Web”

Bob Lord, Senior Vice President, Worldwide Ecosystems and Blockchain at IBM, discusses how the advertising industry must come to grips with the fact that digital ad targeting as we’ve known it is vanishing – and why he’s actually okay with testing Google’s Federated Learning of Cohorts (FLoC) alternative.

April 7, 2021

YouTube Wants to Get Really Personal Despite All the Big Changes in Ad Targeting

YouTube Ad’s Nicky Rettke, Director of Product Management, discusses how YouTube is working with retailers to develop ads that feature highly personalized lists of products for sale – even as its parent company is leaning away from supporting highly targeted ad messaging across the web.

March 31, 2021

The News Industry is Battling a Misinformation Crisis Amid Ongoing Business Model Uncertainty

TIME President, Keith Grossman, broaches how the news industry is being forced to rethink how best to get information out to a public that is divided on politics, as well as public health. Additionally, Cyrus Krohn, Senior Vice President, Business Development at consumer intelligence research platform, CivicScience, shares how his company is helping publishers adjust to being in the first-party data business, while preparing for future privacy regulations.

March 24, 2021

How Disney Fell Deeply in Love with Programmatic Advertising

Lisa Valentino, Executive Vice President, Client and Brand Solutions at Disney Advertising Sales, doesn’t think the TV upfront is dead, but Disney – owner of traditional TV networks like ABC and ESPN – is pushing further than ever into programmatic ad selling and data in a way that would have been unimaginable a few years ago.

March 17, 2021

Why TikTok May Soon Be Ready to Go After TV Ad Money

According to Sandie Hawkins, GM of US Global Business Solutions at TikTok, as ratings for linear TV shows decline, the social video platform is delivering TV-sized audiences “every single day”. We talked to Hawkins about why she thinks that TikTok’s reach, coupled with the emotional response so many creator videos generate, should position the company to compete for TV ad budgets soon.

March 10, 2021

Pinterest Aspires to Be the “Connective Tissue Between Inspiration and Action”

Pinterest’s Chief Revenue Officer, Jon Kaplan, discusses the company’s evolution from serving as a platform built mostly for product discovery to becoming a full-fledged shopping vehicle – and how over time that may encroach on Amazon’s territory.

March 3, 2021

David Jones Thinks Ad Holding Companies Are Hiding Behind Covid

David Jones, Founder and CEO of You & Mr Jones believes the traditional ad agency model is in serious trouble, as evidenced by the recent massive drops in valuation among the world’s largest ad agency holding giants – even if these companies are claiming publicly that their recent performance dips are a temporary result of the pandemic.

February 17, 2021

Why Publishers Like Complex Can’t Wait for Someone Else to Replace the Cookie

Aaron Braxton, Vice President, Head of Business Intelligence at Complex Networks talks about how even as his company is eyeing industry-wide attempts at replacing the cookie, such as the Trade Desk’s Unified ID initiative, publishers need to start taking audience intelligence into their own hands.

February 10, 2021

“The Battle for the Soul of the Internet” – Adweek’s Ronan Shields on the Coming War Between Apple and Google Over the Future of Digital Advertising

Adweek’s Programmatic Editor, Ronan Shields discusses the many enormous changes set to rock digital advertising in 2021 and beyond – and how the biggest tech companies are looking to shape the web in their image.

January 27, 2021

Terence Kawaja and Dave Morgan are Bullish on the Ad Economy Bouncing Back Post-Covid, but Think Some Media Investors are ‘Whistling Past the Graveyard’

Terry Kawaja, CEO and Founder of LUMA Partners and Dave Morgan, CEO and Founder of Simulmedia kick off Season 2 of Next in Marketing with their take on the state of the ad economy in 2021, including predictions on where the industry is headed post-Covid.

January 20, 2021

Meet our host, Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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