Next in Marketing Podcast Hosted by Mike Shields | AppsFlyer

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

Welcome to Next in Marketing

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Pinterest Aspires to Be the “Connective Tissue Between Inspiration and Action”

Pinterest’s Chief Revenue Officer, Jon Kaplan, discusses the company’s evolution from serving as a platform built mostly for product discovery to becoming a full-fledged shopping vehicle – and how over time that may encroach on Amazon’s territory.

March 3, 2021

David Jones Thinks Ad Holding Companies Are Hiding Behind Covid

David Jones, Founder and CEO of You & Mr Jones believes the traditional ad agency model is in serious trouble, as evidenced by the recent massive drops in valuation among the world’s largest ad agency holding giants – even if these companies are claiming publicly that their recent performance dips are a temporary result of the pandemic.

February 17, 2021

Why Publishers Like Complex Can’t Wait for Someone Else to Replace the Cookie

Aaron Braxton, Vice President, Head of Business Intelligence at Complex Networks talks about how even as his company is eyeing industry-wide attempts at replacing the cookie, such as the Trade Desk’s Unified ID initiative, publishers need to start taking audience intelligence into their own hands.

February 10, 2021

“The Battle for the Soul of the Internet” – Adweek’s Ronan Shields on the Coming War Between Apple and Google Over the Future of Digital Advertising

Adweek’s Programmatic Editor, Ronan Shields discusses the many enormous changes set to rock digital advertising in 2021 and beyond – and how the biggest tech companies are looking to shape the web in their image.

January 27, 2021

Terence Kawaja and Dave Morgan are Bullish on the Ad Economy Bouncing Back Post-Covid, but Think Some Media Investors are ‘Whistling Past the Graveyard’

Terry Kawaja, CEO and Founder of LUMA Partners and Dave Morgan, CEO and Founder of Simulmedia kick off Season 2 of Next in Marketing with their take on the state of the ad economy in 2021, including predictions on where the industry is headed post-Covid.

January 20, 2021

Advertising Disrupted: What User Privacy Means for Marketers

2020 was a year of massive change in the digital advertising ecosystem, with Apple in particular making headlines with its plans for iOS 14 to limit the use of IDFA. Earlier this year at TechCrunch Disrupt, AppFlyer’s US President, Brian Quinn and Sparrow Advisers’ Principal and Co-founder Ana Milicevic broke down the ramifications of Apple’s big announcement.

December 30, 2020

Brian Morrissey on Why We’ll Never Escape Advertising and Why 2021 May Represent a Return to Sanity in Digital Publishing

Longtime Digiday Editor-in-Chief and Founder of The Rebooting, Brian Morrissey digs into which advertising and media trends from the wild year that was 2020 will stick, and which won’t have much lasting impact in the new year. Despite all the privacy updates and regulation, he believes that brands and ad tech companies will always find a way to adapt.

December 16, 2020

American Express Believes Machine Learning is Going to Radically Reshape Just About Every Industry

Anthony Mavromatis, AMEX’s machine learning expert discusses how the company has spent years building out technology that promises to change how it operates internally, how it corrals and leverages endless data, and how it interacts directly with customers.

December 2, 2020

Kiwoba Allaire is Pushing Silicon Valley to Move Outside of the Traditional Hiring Lanes

Kiwoba Allaire, founder and CEO of Girl STEM Stars, has been fighting against stereotypes for years regarding women and people of color in the tech world. She has established a program designed to provide young girls not only with confidence to pursue career paths in tech, but with both the skills and the networking needed to crack this exclusive universe.

November 25, 2020

TikTok Says it Can Help Advertisers Reach Gen Z and Measure How Well Their Ads Work

TikTok’s Head of Measurement Jorge Ruiz discusses how brands should gauge success on the red hot social video platform, and why more advertisers are turning to TikTok to sell products through the help of influencers. The former Facebook and agency exec also provides advice for ad buyers trying to navigate the complex world of cross-platform attribution.

November 18, 2020

Meet our host, Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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Contact kenya.hayes@appsflyer.com