The AppsFlyer Blog

The AppsFlyer Blog

AI in deep-linking featured image

AI Link Generator and 4 More Things You Can Do Now With AppsFlyer's Deep Linking Suite

Revenue Attribution OG image

Revenue attribution: how to connect marketing spend to real revenue

CTV Measurement: Attribution to Contribution featured image

CTV Measurement: attribution to contribution

Conflicting revenue numbers reported by Meta, Google, TikTok, and finance

Why attribution fails: How to fix it

Multi-touch attribution featured image

Your agent is only as honest as your signal

Hubs- Essential Resources to Empower Smarter, Data-Driven Business Decisions

DMA (Digital Market Act)

Master DMA compliance with essential insights and resources
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Gaming

Grow your game with exclusive data trends and powerful solutions
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App marketing

Learn how to stand out ans stay ahead in the competitive world of app marketing
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ASO (App store optimization)

Boost your app’s visibility, reach, abd install rate with Powerful, actionable strategies
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App metric

All the tools and techniques you need to measure and optimize app performance
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Programmatic advertising

Programmatic made easy: master the tech and supercharge your ads
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Enriched Engagement Types

Not all views and clicks are created equal. Enriched Engagement Types (EETs)
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CTV (Connected TV)

Your one-stop shop for all things CTV, helping your brand thrive on screen
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Sandbox simplified

Google privacy Sandbox os transforming measurement. Explore the privacy Sandbox Hub for details
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State of Creative Optimization blog featured image

Creative optimization: Why your best video ad fails as a static image

Black Friday and Singles Day featured

Cracking the 2026 holiday season: a data-backed playbook for marketing leaders

Web Gaming: The untapped path to lower CPI and boost ROAS featured

Web Gaming: The untapped path to lower CPI and boost ROAS

Omnichannel analytics featured

Omnichannel analytics explained

aeo-attribution-chatgpt-ads-featured-Image

AEO attribution & ChatGPT ads attribution: measure every customer AI is sending you

Cross-channel marketing analytics OG image

Cross-channel marketing analytics: how it works in 2026

AppsFlyer x Braze success story featured

Leveraging the AppsFlyer x Braze integration: How an eCommerce loyalty platform cut Time-to-Purchase by 66%

CEO blog spot

Oren Kaniel, AppsFlyer Co-Founder & CEO offers his unique insights and opinions on AppsFlyer and the mobile ecosystem.

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Marketing Attribution

Marketing attribution failure showing conflicting revenue numbers across Meta, Google, and TikTok against actual revenue in finance system

Marketing attribution: what it is and how to measure it

eCommerce brands get wrong OG image

What eCommerce brands get wrong about retail media measurement

Facebook-deep-linking_OG

Facebook deep linking: How it works, why it breaks, and how to fix it

MAMA SF blog post OG image

Where do we go from here? At MAMA San Francisco 2026, Mobile & App marketing leaders navigated what comes next

User acquisition

State of Creative Optimization blog featured image

Creative optimization: Why your best video ad fails as a static image

Web Gaming: The untapped path to lower CPI and boost ROAS featured

Web Gaming: The untapped path to lower CPI and boost ROAS

aeo-attribution-chatgpt-ads-featured-Image

AEO attribution & ChatGPT ads attribution: measure every customer AI is sending you

Quack the Planet - featured image

I built, shipped, and marketed a mobile game in 14 days using only AI. Here’s what actually happened.

MAU 2026 blog Featured image

The Signal Economy goes live: takeaways from MAU Vegas 2026

OneLink API 2.0 - featured image

OneLink API 2.0: The new deep linking infrastructure built for growth and scale

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Data Collaboration

Independent Data Collaboration Platforms featured image

Independent data collaboration platforms are gone – except one

eCommerce brands get wrong OG image

What eCommerce brands get wrong about retail media measurement

Smarter signals black Friday OG image

What the holiday shopping season taught us about smarter signals for 2026

Solving retail media measurement: your ultimate guide to earning advertiser trust

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