ASO in 2019: Kickstart Your Organic App Downloads
In June 2019, 1.8 million apps were available in the App Stores, and almost 3 million in the Google Play Store. With that much competition, marketing is a challenge for every app owner. App Store Optimization (ASO) must therefore be the foundation of every app marketing strategy.
In this comprehensive, three-part guide, you will learn what ASO marketing is and why it is essential for making your app a success. Topics covered will include:
- An overview of ASO, basic components, and its relevance to modern mobile marketing
- Different types of product page metadata and how to optimize each, including practical reference charts
- Different types of keywords
- Keyword research methodologies and tools
- Conversion rate optimization (CRO), with platform breakdown
- Much more!