ASO in 2019: Kickstart Organic App Downloads | AppsFlyer
ASO marketing

ASO in 2019: Kickstart Your Organic App Downloads

In June 2019, 1.8 million apps were available in the App Stores, and almost 3 million in the Google Play Store. With that much competition, marketing is a challenge for every app owner. App Store Optimization (ASO) must therefore be the foundation of every app marketing strategy.

In this comprehensive, three-part guide, you will learn what ASO marketing is and why it is essential for making your app a success. Topics covered will include: 

  • An overview of ASO, basic components, and its relevance to modern mobile marketing
  • Different types of product page metadata and how to optimize each, including practical reference charts 
  • Different types of keywords
  • Keyword research methodologies and tools
  • Conversion rate optimization (CRO), with platform breakdown
  • Much more! 


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