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MAMA Cafe

Where App Marketers Go to Learn

Power of SKAdnetwork conversion values
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Shani RosenfelderMay 05, 2021

Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value

SKAdNetwork – Apple’s privacy-centric solution for deterministic attribution in iOS 14 — brings limitations, complexities, and restrictions compared to previous methods of attribution. ...
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5 Min. Read
Remarketing fraud cover

Setting sights on remarketing fraud

Michel Hayet| Apr 28, 2021
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4 Min. Read
Multi-touch attribution guide - featured

Multi-touch attribution: Success is a journey

Michal Wagner| Apr 19, 2021
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13 Min. Read
App user acquisition in India

App user acquisition in India in 2021 and beyond

Bhavesh Talreja(Guest Author) | Apr 13, 2021
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6 Min. Read
5 reasons web-to-app should be on your radar featured image

5 reasons web-to-app should be on your radar

Ram Bercovich| Feb 17, 2021
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5 Min. Read
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