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increase att opt in rates - OG

Trends & insights - 11 min read

5 ways to increase ATT opt-in rates

Discover new ways to increase your ATT opt-in rates, and reap the rewards of greater quantities of user-level data and attribution.

Most read

Trends & insights - 11 min read

New data shows 32% of non-organic installs are misattributed with SKAdNetwork
Tips & strategy - 23 min read

Everything marketers need to know about incrementality testing
Measurement & analytics - 6 min read

Predictive marketing in the age of user privacy

Scott Brinker-tile

42 Min listen

Why marketers will be far better off in a privacy-first, post-cookie world

contextual targeting privacy age - og

Trends & insights - 11 min read

Why contextual targeting in mobile is making a comeback in the privacy age

inside sk part 2 conversion value nulls share - og

Trends & insights - 11 min read

Inside SKAN part II: May 20th and the curious case of the conv value null’s share

NBCUniversal digital tv measurement - tile

37 Min listen

NBCUniversal believes it’s time for ad agencies to embrace digital measurement for TV

inside sk part 1 publisher advertiser - og

Trends & insights - 11 min read

Inside SKAN Part 1: Publisher and advertiser app connections revealed

Vevo new prime time - tile

37 Min listen

I want my CTV: Why Billie Eilish & Olivia Rodrigo are creating the new prime time, on Vevo

Mobile marketing

return on experience age - OG

11 min read

The age of return on experience

Find out how to create a personalized user experience designed to drive strong customer engagement, and make the most of your owned channels.

Trends & insights

att opt in rates higher - OG

11 min read

Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

skadnetwork wrong assumptions - OG

12 min read

5 wrong assumptions advertisers have about SKAdNetwork

optimizing path install conversion - OG

11 min read

CTR, CTI, and IPM: Optimizing the path to install conversion

conversion paths user insights - OG

11 min read

Uncovering conversion path trends across web and mobile

mobile app international growth insights - OG

11 min read

Going global: Insights on international growth for mobile apps

User acquisition budget practices - OG

11 min read

Must-know budgeting practices to boost user acquisition

COLLECTIONS

Audience segmentation

Campaign management & optimization

Marketing budgets

Mobile attribution

Mobile marketing metrics

Privacy & compliance

User acquisition

User experience

Tips & strategy

hannah grey creator economy - OG

43 Min listen

Why marketers are about to be rocked by the creator economy

apps entering china challenges - OG

11 min read

3 main challenges for apps entering China and how to overcome them

mobile roi measurement tips - OG

11 min read

5 tips for measuring your mobile ROI

tiktok advertising tips - OG

11 min read

6 tips to running high impact ads on TikTok

reddit advertising campaigns audiences

41 Min listen

Harold Klaje is on a mission to demystify Reddit for brands

netflix digital ads incrementality

30 Min listen

Why Netflix's data scientist wants the digital ad industry to make a bigger bet on incrementality

Measurement & analytics

Multi-touch attribution: Success is a journey

Aggregated Advanced Privacy, and the future of privacy-centric measurement

Mobile attribution in the age of privacy: Challenges and opportunities

Predictive marketing explained – why it matters

Why publishers like Complex can't wait for someone else to replace the cookie

Mobile fraud

Setting sights on remarketing fraud

Immediate fraud risks within iOS 14 and SKAdNetwork

Flying under the radar: Mobile ad fraud

Click flooding detection and the false-positive challenge

The latest fraud trends uncover fascinating results

Deep linking

I want my CTV: Why Billie Eilish & Olivia Rodrigo are creating the new prime time, on Vevo

The anatomy of a mobile ad: Formats, copy, and colors

Why marketers are about to be rocked by the creator economy

How the pandemic paved the way for a more sophisticated generation of CMOs

SKAdNetwork postbacks: A welcome update for advertisers

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