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Initial data indicates ATT opt-in rates are much higher than anticipated
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Shani RosenfelderApr 08, 2021

Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

When Apple first announced that it would enforce an opt-in mechanism as part of its AppTrackingTransparency (ATT) framework in iOS 14, the mobile...
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5 Min. Read
Multi-touch attribution guide - featured

Multi-touch attribution: Success is a journey

Michal Wagner| Apr 19, 2021
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13 Min. Read
App user acquisition in India

App user acquisition in India in 2021 and beyond

Bhavesh Talreja(Guest Author) | Apr 13, 2021
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6 Min. Read
5 reasons web-to-app should be on your radar featured image

5 reasons web-to-app should be on your radar

Ram Bercovich| Feb 17, 2021
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5 Min. Read
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