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Tips & strategy - 6 min read

App UX: The fundamentals you need to know in 2021

In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.

Most read

Tips & strategy - 6 min read

Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value
41 min listen

Why brands are reeling from pandemic-driven ‘loyalty shock’ despite the ad industry’s bounce back
Measurement & analytics - 3 min read

Predictive marketing in the age of user privacy

ATT opt-in rate vs. IDFA rate gap - OG

Measurement & analytics - 6 min read

Mind the gap - bridging the discrepancy between high ATT opt-in volumes and low IDFA collection rates

7 tactics to boost your app discovery (featured)

Mobile marketing - 9 min read

7 tactics to boost your app discovery: How investing in ASO can catapult your app to the next level

Why use a flashlight when you can turn on the lights?

Tips & strategy - 6 min read

Marketing and product analytics: Why use a flashlight when you can turn on the lights?

contextual targeting privacy age - og

Trends & insights - 5 min read

Why contextual targeting in mobile is making a comeback in the privacy age

mobile ads anatomy - og

Mobile marketing - 8 min read

The anatomy of a mobile ad: Formats, copy, and colors

increase att opt in rates - OG

Trends & insights - 8 min read

5 ways to increase ATT opt-in rates

Mobile marketing

smart banners customer journey - OG

6 min read

Smart Banners: What your web-to-app customer journey is missing

What are Smart Banners, and what benefits do they offer for marketers and consumers? Here's everything you need to know.

Trends & insights

contextual targeting privacy age - og

5 min read

Why contextual targeting in mobile is making a comeback in the privacy age

increase att opt in rates - OG

8 min read

5 ways to increase ATT opt-in rates

att opt in rates higher - OG

7 min read

Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

skadnetwork wrong assumptions - OG

7 min read

5 wrong assumptions advertisers have about SKAdNetwork

optimizing path install conversion - OG

5 min read

CTR, CTI, and IPM: Optimizing the path to install conversion

conversion paths user insights - OG

4 min read

Uncovering conversion path trends across web and mobile

COLLECTIONS

Audience segmentation

Campaign management & optimization

Marketing budgets

Mobile attribution

Mobile marketing metrics

Privacy & compliance

User acquisition

User experience

Tips & strategy

Why use a flashlight when you can turn on the lights?

6 min read

Marketing and product analytics: Why use a flashlight when you can turn on the lights?

if when show att prompt - OG

6 min read

If and when to show the ATT prompt: What you need to consider

incrementality testing for marketers - OG

12 min read

Everything marketers need to know about incrementality testing

mobile roi measurement tips - OG

5 min read

5 tips for measuring your mobile ROI

choosing mobile media sources - OG

5 min read

Choosing your mobile media sources: How many are enough?

aso increase organic installs - OG

7 min read

7 ASO tips to increase organic installs like a pro

Deep linking

5 ways to increase ATT opt-in rates

SKAdNetwork postbacks: A welcome update for advertisers

The age of return on experience

If and when to show the ATT prompt: What you need to consider

How Nigerian companies can grow on mobile

Measurement & analytics

Multi-touch attribution: Success is a journey

Aggregated Advanced Privacy, and the future of privacy-centric measurement

Mobile attribution in the age of privacy: Challenges and opportunities

Predictive marketing explained – why it matters

5 ways to analyze app campaigns using marketing analytics

Mobile fraud

Setting sights on remarketing fraud

Immediate fraud risks within iOS 14 and SKAdNetwork

Flying under the radar: Mobile ad fraud

Click flooding detection and the false-positive challenge

The latest fraud trends uncover fascinating results

Explore more resources

Reports & guides

Performance Index

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