Press releases

From product updates to funding announcements find out what we’ve been up lately, and over the years

2025
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Nov 18, 2025

AppsFlyer Announces Major Release of Eight New Products to Advance Growth Measurement, AI Automation, and Data Collaboration
Oct 22, 2025

Walmart Connect Mexico Powers its Omnichannel Retail Media Offering with AppsFlyer
Sep 30, 2025

AppsFlyer Reveals Global Finance Apps Dominating Europe’s Investment and Money Transfer Markets
Sep 30, 2025

AppsFlyer and Roku Partner for Omnichannel Campaign Capabilities to Drive Performance at Scale
Sep 16, 2025

Marketers Say Their Top AI Priority is Enhancing Cross-Platform Accuracy, According to Survey Data 
Sep 03, 2025

AppsFlyer Named to the 2025 Forbes Cloud 100 for the Fifth Time
Aug 26, 2025

AppsFlyer Report Reveals India’s Festive Season Now a Nine-Week Growth Engine for Mobile Marketers
Jul 22, 2025

AppsFlyer Report Reveals Tariff Turmoil Sparks eCommerce Budget Shift as Global UA Spend Hits $4.6B 
Jul 17, 2025

AppsFlyer Debuts AI-Powered MCP to Streamline Data Access and Campaign Execution
Jul 15, 2025

AI, Remarketing, and Smarter Spend – How Travel Apps Are Rewriting Growth in 2025
Jun 03, 2025

A Tale of Two Finals: PSG’s Victory Drives Mobile Peaks in Paris While Fans Log Off in Milan
May 29, 2025

AppsFlyer Promotes Sarah Maina to Regional Manager – Middle East & France to Drive Growth and Cross-Market Synergy
May 14, 2025

AppsFlyer Expands Industry Collaboration with Unified ID 2.0 and ID5 to Power Independent, Privacy-First Measurement and Audience Activation
Apr 29, 2025

AppsFlyer’s 2025 Creative Report Reveals How AI and Emotion Drive Creative Performance
Apr 24, 2025

AppsFlyer Data Shows Market Adaptation to Privacy-First Ecosystem Four Years After ATT
Apr 24, 2025

AppsFlyer Data Shows Market Adaptation to Privacy-First Ecosystem Four Years After ATT
Apr 15, 2025

March Madness Sends Mobile Activity Soaring: Social Campaigns Surge, Sports Betting Booms, and Consumer Behavior Shows Complex Engagement
Apr 10, 2025

AppsFlyer and NAVER Announce Audience Integration to Enhance Digital Marketing Capabilities 
Apr 06, 2025

AppsFlyer Research Confirms ‘Ramadan Effect’ as Middle East Mobile App Revenues Surpass US $1.7 Billion, Showing 18.6% YoY Growth
Apr 06, 2025

Retail Media: The Advertising Industry That Surpassed $150 Billion in Revenue
Feb 04, 2025

A Message from CEO and Co-Founder Oren Kaniel: A difficult step, a stronger tomorrow
Jan 27, 2025

Finance App Usage and Revenue on the Rise in Sub-Saharan Africa – AppsFlyer & Google  
Jan 23, 2025

AppsFlyer Poised for Growth with New Chief Business Officer Appointment
Jan 15, 2025

Wolt, AppsFlyer Launch Data Collaboration Partnership with Measurement-Focused Data Clean Room
Jan 09, 2025

App User Acquisition Grows 5%, Hitting $65 Billion in 2024 as AppsFlyer Unveils Global App Market Insights for 2025
Dec 19, 2024

AppsFlyer Latest Report Reveals Asia’s Mobile Market Surges with 10x Growth in App Installs
Dec 05, 2024

New AppsFlyer Research Confirms Hybrid Strategies Are Redefining App Monetization
Nov 20, 2024

AppsFlyer Unveils Advanced AI Layer for Protect360 Fraud Deterrence Product, Setting New Standards in Real-Time Fraud Detection
Oct 15, 2024

AppsFlyer’s 17th Performance Index Reveals Increase in App Install Ad Spend, Boosting Spending for Top Media Sources
Sep 05, 2024

AppsFlyer Launches Breakthrough Privacy Sandbox on Android Solution for Marketers
Aug 13, 2024

Gaming Apps Spent $29 Billion on User Acquisition in 2023, iOS and Android Trends Diverge According to AppsFlyer Report
Aug 06, 2024

AppsFlyer Named to the Forbes Cloud 100 List for the Fourth Time
Jul 15, 2024

New AppsFlyer Report Shows Uplift for eCommerce Apps as Consumer Purchasing and Marketing Spend Experience Significant Global Growth
Jun 17, 2024

AppsFlyer Collaborates with AWS on Data Collaboration Platform for Commerce Media Networks and Social Platforms
Jun 16, 2024

AppsFlyer Applauded by Frost & Sullivan for Offering Competitive Strategies for Marketing Success with AI-driven Insights with its Data Collaboration Platform and Creative Optimization
Jun 06, 2024

AppsFlyer Announces Data Collaboration Partnership with Start.io
May 15, 2024

Exploring the Ad Creative Landscape in the Era of AI: AppsFlyer’s Comprehensive Report Reveals Key Industry Patterns
May 13, 2024

Watch. Bet. Share: AppsFlyer Analysis Reveals When to Captivate TV Viewers on Their Second Screen during Eurovision Song Contest
May 02, 2024

AppsFlyer Data Reveals Increase in User Opt-In Rates and Ad Spend on iOS Three Years After Apple’s App Tracking Transparency
Apr 24, 2024

AppsFlyer Research Reveals ‘Ramadan Effect’: Surge in Middle East Mobile App Downloads and Purchases
Mar 26, 2024

AppsFlyer Announces Salesforce to AppsFlyer | Data Enrichment on Salesforce AppExchange
Mar 26, 2024

AppsFlyer Announces Salesforce to AppsFlyer | Audience Activation on Salesforce AppExchange
Jan 24, 2024

AppsFlyer Partners with MMA Global to Explore Data Privacy and the Rise of Privacy-Enhancing Technologies in New Study
Jan 09, 2024

AppsFlyer Launches New AI Solution to Enhance Creative Process and Performance of Marketing Campaigns
Dec 12, 2023

AppsFlyer announces Data Clean Room partnership with Techsalerator
Dec 05, 2023

AppsFlyer acquires oolo to transform AI-driven decision-making for marketing, growth and monetization teams
Nov 29, 2023

AppsFlyer achieves new AWS Advertising and Marketing Technology Competency
Nov 15, 2023

AppsFlyer’s 16th Performance Index finds economic downturn caused declines in app install ad spend budgets
Nov 08, 2023

AppsFlyer acquires gaming and apps data analytics company devtodev to expand the premier growth platform for marketing teams
Sep 20, 2023

AppsFlyer announces Data Clean Room partnership with Evorra
Aug 16, 2023

AppsFlyer Launches Dynamic Query Engine for its Data Clean Room
Aug 08, 2023

AppsFlyer named to the Forbes Cloud 100 list for third time
Jul 19, 2023

AppsFlyer announces new Partner Program
Jul 18, 2023

New AppsFlyer report reveals eCommerce app industry’s resilience as marketing spend for attracting new shoppers to apps approaches $5 billion 
Jun 20, 2023

AppsFlyer launches Privacy Sandbox on Android for the mobile market
May 23, 2023

AppsFlyer launches new PC and Console Measurement Solution for gaming companies to expand beyond mobile
May 09, 2023

AppsFlyer’s Data Clean Room wins Marketing Digital Innovation Award by Ventana Research
May 08, 2023

AppsFlyer unveils measurement, analytics and Data Clean Room support for ChatGPT and Bard plugins
May 01, 2023

AppsFlyer announces Data Clean Room integration with Snowflake Marketplace
Mar 21, 2023

AppsFlyer Launches All-In-One Cost and Revenue Suite ROI360 to Optimize Campaign Performance for Marketers
Mar 14, 2023

AppsFlyer taps leading Anti-Fraud expert Andreas Naumann amid rise of mobile fraud
Mar 09, 2023

Gaming App Install Ad Spend Reaches $26.7 Billion Globally Despite Slowing Growth in Installs According to New AppsFlyer Report
Oct 31, 2022

AppsFlyer survey finds 98% of brands believe that Connected TV advertising will be bigger than mobile advertising, with 25% claiming it will happen in 2-3 years
Oct 12, 2022

AppsFlyer’s 15th Performance Index Finds Market Conditions and Privacy Changes Continue to Disrupt App Marketers and Media Companies
Sep 20, 2022

eCommerce App Marketers Spent $6.1 Billion on User Acquisition WorldWide According to New AppsFlyer Report
Jul 13, 2022

Industry Expert Yevgeny Peres Joins AppsFlyer to Lead Product Strategy
Jul 12, 2022

AppsFlyer recognized by Frost & Sullivan for its powerful measurement and analytics platform
Jun 14, 2022

AppsFlyer in Partnership With Liftoff Release New Subscription Apps Report
Jun 07, 2022

AppsFlyer releases its Data Clean Room
Mar 22, 2022

Meta takes top spot in SKAdNetwork ranking in AppsFlyer’s latest Performance Index
Feb 23, 2022

AppsFlyer report finds gaming apps spent $14.5 billion on user acquisition in 2021 as 10% of budgets shifted from iOS to Android
Dec 07, 2021

AppsFlyer teams up with Intel to introduce The AppsFlyer Privacy Cloud
Nov 16, 2021

AppsFlyer survey reveals majority of enterprises are mobile-first as over 40% of total sales are now exclusively through mobile apps
Oct 19, 2021

AppsFlyer launches SKAdNetwork ranking for the new privacy era in latest Performance Index
Oct 05, 2021

AppsFlyer report finds 55% surge in consumer spend in eCommerce apps leading into the 2021 Holiday Season
Sep 09, 2021

AppsFlyer launches Conversion Studio to enable single source mapping for SKAdNetwork post-install measurement
Jun 09, 2021

FinTech marketers invested $3B on user acquisition in 2020 according to AppsFlyer
Apr 14, 2021

AppsFlyer white paper reveals measurement solutions are table stakes as advertisers remain concerned about compliance with privacy protection laws and regulations
Mar 25, 2021

AppsFlyer’s latest Performance Index shows Google leads in scale, while Facebook dominates quality
Mar 25, 2021

AppsFlyer and MMA surveys find disconnect between how smartphone owners and marketers think of data use and privacy
Mar 17, 2021

AppsFlyer and MMA survey finds smartphone owners highly concerned about marketers’ use of their data
Feb 11, 2021

AppsFlyer announces Predictive Analytics product for SKAdNetwork as part of SK360, its comprehensive SKAdNetwork suite
Feb 09, 2021

AppsFlyer ranked #1 best marketing product by G2
Jan 24, 2021

AppsFlyer, the Auschwitz-Birkenau State Museum and the Auschwitz-Birkenau Foundation launch a technological program to make the museum accessible to all online
Nov 24, 2020

AppsFlyer exceeds $200 million in ARR and sets its sights on shaping the future of the marketing tech stack
Nov 11, 2020

AppsFlyer report shows major growth for mobile gaming sector as demand for gaming apps soars 45% in 2020
Oct 29, 2020

AppsFlyer launches first global attribution solution for Apple’s App Clips
Oct 28, 2020

AppsFlyer and MMA survey finds marketers becoming increasingly familiar with IDFA protocol as 56% anticipate negative impact
Oct 21, 2020

AppsFlyer is the first attribution platform to introduce an incrementality product delivering marketers a top-down analysis of the effectiveness of their remarketing campaigns
Oct 14, 2020

Facebook hits #1 position in mobile app advertising, according to AppsFlyer’s latest Performance Index
Oct 06, 2020

AppsFlyer announces its advanced deep linking solution, OneLink, now available on Salesforce AppExchange, the world’s leading enterprise cloud marketplace
Sep 16, 2020

AppsFlyer prepares marketers for upcoming holiday season as eCommerce app usage rises 25% globally
Sep 16, 2020

AppsFlyer named to the Forbes Cloud 100 for the second year in a row
Sep 10, 2020

AppsFlyer launches Xpend to provide marketers accurate cost data at scale in one holistic platform
Sep 03, 2020

AppsFlyer rolls out SKAdNetwork readiness suite for iOS 14, empowering app developers to take full control over their data
Jul 28, 2020

AppsFlyer report finds global financial exposure to app install ad fraud drops 30% to $1.6 billion
Jun 11, 2020

Remarketing fuels 35% of app marketing conversions according to a new report by AppsFlyer
Jun 09, 2020

AppsFlyer launches Zero, its free-for-life software and APIs to help brands tap into their owned media
Jun 02, 2020

Facebook Audience Network and AppsFlyer launch first-to-market campaign-level in-app advertising measurement
May 21, 2020

AppsFlyer integrates with industry’s leading campaign management platforms to streamline marketing workflows
Apr 21, 2020

Finance apps see 90% increase in install market share worldwide according to AppsFlyer
Apr 02, 2020

AppsFlyer taps performance-driven executive, Mar Brandt, to lead North America sales
Mar 31, 2020

Google reigns supreme: Becomes #1 player in mobile app advertising according to AppsFlyer Performance Index
Feb 16, 2020

Putting people first, AppsFlyer cancels its MWC 2020 attendance
Jan 21, 2020

AppsFlyer raises $210 million, positioning attribution at the core of the marketing tech stack
Nov 12, 2019

AppsFlyer empowers advertising agencies to become mobile measurement and marketing analytics experts with launch of global solutions partner program
Sep 24, 2019

Google becomes largest player in app marketing space for the first time, according to AppsFlyer’s latest Performance Index
Jun 02, 2019

AppsFlyer appoints Brian Quinn as new U.S. President & GM
Mar 21, 2019

AppsFlyer unveils new Performance Index for 2019, ranking the top media sources in mobile advertising
Dec 04, 2018

mParticle, AppsFlyer, Amplitude, and Braze launch OpenGDPR initiative to provide brands with integrated GDPR compliance
Oct 17, 2018

AppsFlyer surpasses $100 million in annual recurring revenue
Apr 04, 2018

AppsFlyer appoints Guy Flechter as Data Protection Officer
Feb 15, 2018

AppsFlyer opens new U.S. headquarters in San Francisco’s South of Market District
Sep 19, 2017

AppsFlyer introduces Protect360 for enterprise-grade fraud protection
May 25, 2017

AppsFlyer advances fight against mobile ad fraud with Active Fraud Insights, announces review of its ad network partners in all-encompassing effort to combat mobile fraud
May 17, 2017

Google and AppsFlyer formalize official collaboration, offering marketers better app measurement capabilities than ever before
Mar 24, 2017

AppsFlyer launches Pivot, a new analysis tool aimed at repealing and replacing marketers’ reliance on Excel
Mar 19, 2017

AppsFlyer announces comprehensive integration with Adobe Marketing Cloud
Mar 17, 2017

AppsFlyer raises $56 million to advance marketing measurement in the mobile era
Dec 14, 2016

AppsFlyer introduces first Ad Revenue Attribution solution for mobile apps
Sep 28, 2016

AppsFlyer launches attribution analytics on THINK Marketing
Aug 31, 2016

AppsFlyer and Tencent Social Ads partner to bring attribution analytics solution to global mobile app marketers
Jun 30, 2016

New report on global in-app spending habits finds that Asian consumers spend 40% more in apps than the rest of the world
Jun 30, 2016

AppsFlyer introduces first-to-market Agency Transparency solution
May 05, 2016

AppsFlyer launches new office in Buenos Aires to support expansion into Latin America
Feb 19, 2016

AppsFlyer opens new office in Berlin amid remarkable growth in DACH region
Feb 19, 2016

AppsFlyer opens new office in London amid tremendous growth in UK
Feb 02, 2016

AppsFlyer unveils “GeeP,” the Global Employee Exchange Program
Jul 17, 2015

AppsFlyer introduces Facebook ROI reports helping app marketers measure the effectiveness of Facebook ad campaigns
Jun 30, 2015

Introducing AppsFlyer’s new integration with Facebook mobile app install ads
Jun 24, 2015

AppsFlyer announces “Multi-Touch Attribution” analytics to reveal the true impact of mobile marketing campaigns
Apr 17, 2015

AppsFlyer named market leader in 3 independent studies
Dec 03, 2014

AppsFlyer simplifies mobile app marketing campaign execution
Nov 19, 2014

AppsFlyer logs major growth for campaign measurement
Jun 30, 2014

AppsFlyer announces new integration with Twitter’s Mobile App Promotion

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