MMP (Mobile Measurement Partner)
How App Advertisers Do Accurate Attribution on Facebook
An MMP is an official mobile measurement partner in Facebook’s marketing partners program.
The MMP designation recognizes companies that add significant value to the Facebook advertiser ecosystem through cutting edge innovation and service excellence. Facebook MMPs are thoroughly vetted for their capabilities, expertise and a solid track record of success.
When choosing an attribution provider, it’s important to make sure they are an MMP, as they are the only ones who can receive and accurately measure campaigns on Facebook. Facebook MMPs are held to a high standard of data protection and security and are regularly audited to ensure they uphold these standards.