What is Mobile Fraud Detection?
Mobile fraud detection encompasses a set of technologies and reports that help mobile marketers identify fraud. Whereas mobile fraud protection uses a variety of rules and signals to block fraud in real-time, many advanced types of fraud require deeper analysis to detect.
Fraud detection solutions like Protect360 use a combination of big data, real-time machine learning and AI, allowing marketers to identify sophisticated mobile fraud including DeviceID Reset Fraud, Install Hijacking, Suspicious Device trends and Click Flooding.
The Need For Detection
Requires Advanced Fraud Detection
- Click Redirection
- Forced Clicks
- Click Flooding
- Click Hijacking
- Install Hijacking
- Install Fraud from New Devices
- Install Fraud hiding behind Limit Ad Tracking
Entirely Reliant on Advanced Fraud Detection
Fraud Hiding Behind Limit Ad Tracking
DeviceID Reset Fraud
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