Mobile Ad Fraud | AppsFlyer

Mobile Ad Fraud

What is Mobile Ad Fraud?

Ad fraud is defined as a case in which an entity (fraudster) within the online advertising landscape applies one or more methods or techniques meant to bypass required advertising funnels or rules in order to gain funds from another entity- this could be an advertiser, agency, ad network or user. 

Mobile ad fraud techniques are considered under 2 main definitions:

 

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