User acquisition

Uncover everything you always wanted to know about mobile user acquisition (UA) with our collection of original articles, videos, podcasts, and more

38 min read

Getting started with user acquisition for apps: The complete guide

5 min read

The European Finance app market is changing. Here’s what the data shows

4 min read

Turn streaming into measurable growth with AppsFlyer and Roku

6 min read

The force of AI in ad fraud: fighting innovation with innovation

Fetch Superbowl Featured Image

5 min read

Touchdown! Fetch Super Bowl ad drives massive QR code engagement

Guide

Getting started with user acquisition for apps: The complete guide

Learn more

Why your boss should send you to MAMA San Francisco 2025 - featured image

3 min read

Why your boss should send you to MAMA San Francisco 2025

9 min read

Everything you need to know to create high-converting app install campaigns

6 min read

Black Friday’s global rise: strategies for mobile app success in 2024

7 min read

How to attract talent to fuel a mobile-first enterprise

6 min read

61.3% of enterprises are strongly mobile-first. This article is for the other 39%

6 min read

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa

6 min read

Predictive marketing for mobile advertisers: How to do more with less

7 min read

Late start, strong finish: 3 in-store brands net big gains from updated mobile apps

6 min read

How Nigerian companies can grow on mobile

5 min read

Predictive marketing explained – why it matters

8 min read

Navigating FinTech in Africa: Driving app downloads in the age of social media

5 min read

3 main challenges for apps entering China and how to overcome them

5 min read

Flying under the radar: Mobile ad fraud

8 min read

Go-to-market strategy for your app in Africa

5 min read

Merging game monetization and marketing teams for accelerated growth

2 min read

What taking a step back taught me about going 'all in'

5 min read

Choosing your mobile media sources: How many are enough?

5 min read

Ad fraud in Vietnam: Challenges and solutions

4 min read

Must-know budgeting practices to boost user acquisition

6 min read

Open to influence? The pros and cons of influencer marketing for apps

7 min read

How to set up your mobile app performance campaigns

6 min read

All you need to know about content marketing for apps

8 min read

How to scale UA campaigns for your app growth

8 min read

How many media partners do app marketers actually use?

7 min read

7 ASO tips to increase organic installs like a pro

5 min read

Can deep linking accurately attribute Facebook app installs?

6 min read

Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports

11 min read

Mobile game marketing: Essential strategies made simple

7 min read

Go for the gold: How to ace your 2024 Olympics campaign

8 min read

How insights aid commerce media growth

7 Reasons mobile OEMs should be part of every marketer’s growth strategy

5 min read

7 Reasons mobile OEMs should be part of every marketer's growth strategy

10 min read

Top 5 data trends of 2023 and what’s in store for 2024

Automate or stagnate: your mobile marketing automation guide

9 min read

Automate or stagnate: your mobile marketing automation guide

How to get your first 10,000 mobile app installs

8 min read

How to get your first 10,000 mobile app installs

My ROAS is dropping! What should I do?

8 min read

My ROAS is dropping! What should I do?

6 min read

Where to invest: the value of continuing to invest in paid media during a recession

8 min read

Discipline before cuts: how to approach rough times methodically

How to leverage preload campaigns for gaming apps - featured

7 min read

How gaming companies can weather the economic downturn leveraging preload campaigns

9 min read

Bring joy to your CFO: practical ways to shorten campaign payback periods

7 min read

Show me the money! Why marketers should focus on payback periods and cash flow in 2023

9 min read

Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’

6 min read

Level Up: Cracking the code to PC game marketing in 2023

13 min read

How to map a successful app user journey in 8 easy steps

Alternative traffic sources for fintech mobile apps you need to know about in 2023

7 min read

Alternative traffic sources for fintech mobile apps you need to know about in 2023

How to get more for less

10 min read

How to get more for less: Nailing app remarketing during times of a recession

9 min read

20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality

9 min read

Got an app? Now what? Here's how to increase app downloads

7 min read

The beginners guide to custom product pages

13 min read

21 app marketing strategies to charge up user acquisition and retention

8 min read

App promotion 101: Proven ways to promote your mobile app

5 min read

Boost your profitability with a single source of truth

9 min read

The one-stop growth strategies guide that will supercharge your app

7 min read

Apple App Store vs. Google Play Store: 7 differences in ASO

7 min read

How can you truly trust your ROAS?

6 min read

Use these 5 iOS 15 features to improve your ASO

5 min read

Six essential skills every UA team lead needs

8 min read

Unlock app store success with the right ASO keywords

11 min read

Level up your iOS app promotion with Apple Search Ads

11 min read

Launching your app: 11 steps to success

6 min read

ASO metrics and KPIs: Measuring your app’s success

6 min read

Hunker down or double down? Recession-proof app marketing success strategies

8 min read

App description: Your hidden asset to boost app discoverability and downloads

It’s time to play – What marketers need to know about playable ads in 2023

8 min read

It’s time to play - What marketers need to know about playable ads in 2023

9 min read

Why you should care about your app title in 2023

8 min read

Going local to go global: How mobile app localization helps your app rule the world

6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

The mobile-first design essentials for 2022

5 min read

The mobile-first design essentials for 2022

4 min read

How innovation in Fintech is changing the way India invests

App promotion 101: Proven ways to promote your mobile app

8 min read

Improving app performance (and why it's so important)

Weeding out organic fraud

4 min read

Weeding out organic fraud

9 min read

How to create a successful app landing page in 2023

9 min read

All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)

5 min read

CTR, CTI, and IPM: Optimizing the path to install conversion

16 min read

How lightweight hyper casual games became the heavyweights of mobile gaming

The power of in-game mobile advertising-LOC link

14 min read

Follow the money: the power of in-game mobile advertising

5 min read

Spot the difference: ROI vs. ROAS

9 min read

7 tactics to boost your app discovery: How investing in ASO can catapult your app to the next level

7 min read

If and when to show the ATT prompt: What you need to consider

6 min read

Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value

Multi-touch attribution: Success is a journey

16 min read

Multi-touch attribution: Success is a journey

O efeito do iOS 14 e da COVID na ascensão da web - quadrado

5 min read

iOS, the winds of 2020, and the growing significance of the web

14 min read

Everything marketers need to know about incrementality testing

Dicas de anúncios no TikTok - quadrado

4 min read

6 tips to running high impact ads on TikTok

O impacto do coronavírus sobre o marketing de instalação de apps - quadrado

2 min read

The Coronavirus impact on app installs and marketing budgets

9 min read

The organic uplift in-app marketing: Separating fact from fiction

solving authentication authorization - OG

6 min read

How we solved authentication and authorization

Explore other topics

AI Apple Privacy & SKAN Attribution Benchmarks & Metrics Creative Data Collaboration Deep Linking eCommerce Engagement & Retention Finance & Banking Gaming Marketing Analytics Mobile Fraud Monetization Omnichannel Marketing Retail Media

Ready to start making good choices?

Contact sales Sign up free