Measurement & analytics

Explore our collection of original content on measurement and analytics covering industry trends, expert insights, and practical tips

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6 min read

5 app entry moments engagement teams in finance can’t afford to break

5 critical finance app entry moments that impact engagement—and how deep linking prevents silent journey failures.

6 min read
Fix the Foundation: Marketing's Signal Problem in the AI Era
7 min read
Where Do We Go From Here? At MAMA San Francisco 2026, Mobile & App Marketing Leaders Navigated What Comes Next
7 min read
Your customers are trying to convert but your web-to-app journey is stopping them
9 min read
The remarketing blind spots you didn't know you had (and how to fix them)
8 min read
3 mobile tactics digital banks use to win

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11 min read

How banks measure marketing ROI across every channel: Paid, owned, and app

Deep Linking for Banking Featured Image

8 min read

Why banks lose mobile customers (and how deep linking wins them back)

Guide

Cohort analysis explained

Read now

5 mobile adoption plays banks are using in 2026 featured image

7 min read

5 mobile adoption plays banks are using in 2026

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4 min read

From signals to optimization: how AppsFlyer powers TikTok’s iOS performance

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12 min read

Winning Ramadan 2026: A Data-Backed Playbook for Gulf Decision Makers

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37 min read

Winning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth

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5 min read

How Pret A Manger brews loyalty through smart app design (and what's missing)

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4 min read

Move beyond correlation: Measure the incremental impact of your acquisition campaigns

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4 min read

Namshi's app: Localized commerce mastery with a retention blind spot

Why deep links stopped working on X for iOS featured image

5 min read

Why deep links stopped working on X for iOS and what you can do now

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4 min read

What the holiday shopping season taught us about smarter signals for 2026

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5 min read

Growth unlocked: AppsFlyer and Google uncover the true impact of Google Ads

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5 min read

NEW! Build AI marketing agents in 30 minutes without writing code

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5 min read

How to reactivate bank customers at 5x lower cost

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12 min read

How to ASO like a PRO: The App Store Optimization guide

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12 min read

The mobile app marketing guide: Cracking the code to app success

In-app advertising done right – the complete guide

11 min read

In-app advertising done right – the complete guide

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7 min read

AppsFlyer’s Next Chapter for the AI Era: From Mobile Measurement to the Modern Marketing Cloud

10 min read

Solving retail media measurement – your ultimate guide to earning advertiser trust

38 min read

Getting started with user acquisition for apps: The complete guide

5 min read

The European Finance app market is changing. Here’s what the data shows

6 min read

Measuring the unmeasurable: Attribution in the age of GenAI

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4 min read

Advertising Week NYC 2025: The New Age of Measurable Media

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3 min read

How Discord Quests Fueled Second Dinner with In-App Ads Measurement Powered by AppsFlyer

7 min read

When ChatGPT becomes the OS: A new era for apps, measurement & commerce

28 min read

Winning mobile banking users – your ultimate guide to trust and growth in the age of privacy

4 min read

Turn streaming into measurable growth with AppsFlyer and Roku

ai-marketing-data-quality-Featured

5 min read

Your AI is making marketing decisions on bad data - here's how to tell

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2 min read

Safari iOS 26 user-agent freeze: what it means for attribution

The Ultimate Creative Optimization Masterclass Featured Image

8 min read

The Ultimate Creative Optimization Masterclass

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5 min read

MyTheresa's app: Luxury UX with a hidden growth gap

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3 min read

Beyond walled gardens: Maximize retail media performance in 2026

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4 min read

Zalando's AI-powered app: Fashion meets personalization

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4 min read

Graviton: The tech sprint that grew a forest

6 min read

SKAN vs. Sandbox: what advertisers need to know

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5 min read

Introducing AppsFlyer MCP: Marketing Intelligence for the AI Era

4 min read

Closing the Loop: A Single Source of Truth for All Your Marketing Efforts

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4 min read

Stepping into clarity: introducing complete iOS measurement on X Ads

What are Universal Links and App Links

4 min read

Closing the Loop: A Single Source of Truth for All Your Marketing Efforts

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4 min read

From data to decisions - Fast: Meet My Dashboards

14 min read

Unlock the value of web-to-app

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6 min read

Break up with Firebase before it breaks you: Practical migration guide

4 min read

Apple Search Ads finally joins the SKAN party! What you need to know

13 min read

Winning big with influencers: A comprehensive guide for app marketers

4 min read

Redefining ATT opt-in measurement: Setting the standard for data accuracy

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5 min read

Gross vs. net Revenue: the make-or-break factor in hybrid monetization

8 min read

Understanding ad metrics: A guide for digital marketers

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15 min read

2025 App Marketer Survey

9 min read

Boosting your user acquisition strategy with preload campaigns

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14 min read

The marketer’s guide to buying an MMP

6 min read

Tackling the challenge of fragmented data in subscription app marketing

2 min read

Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer

23 min read

The marketer’s guide to first-party data

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11 min read

How to deliver a winning creative strategy

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19 min read

Marketing attribution guide: Best practices to optimize your ROI

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12 min read

Subscription-based apps: How to set yourself for success

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8 min read

How PC and console platforms open up new revenue streams for game developers

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17 min read

How to use ChatGPT to market your app [50+ prompts]

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7 min read

How to piece the measurement puzzle together

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19 min read

Welcome to the jungle – your ultimate guide for CTV Advertising

12 min read

Mobile advertising – everything you need to know (and forget) in 2023 and beyond

16 min read

It’s time to come clean – the complete data clean rooms guide

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11 min read

All together now – Cohort analysis explained

13 min read

Get ready for the age of CTV domination: The complete guide to Connected TV

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25 min read

Mobile measurement & marketing analytics for subscription apps – The complete guide

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17 min read

Finding your true north: Measuring your app marketing’s true ROI

18 min read

Re-engagement in the era of privacy – the definitive guide

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10 min read

Show me the money! Your definitive guide to app conversions

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39 min read

Mobile measurement & marketing analytics for gaming apps – The complete guide

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13 min read

The ever dynamic world of mCommerce – everything you need to know

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20 min read

You don’t know what you don’t know – The true cost of data inaccuracies

15 min read

App monetization guide: How to generate revenue from apps in 2022

Reach matters: An introduction to reach-based incrementality measurement

5 min read

Reach matters: An introduction to reach-based incrementality measurement

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14 min read

App engagement and user retention: The definitive guide

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16 min read

Media buying on autopilot: the ultimate guide to programmatic advertising

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5 min read

Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates

deep-linking-developers-guide

11 min read

The consumer mobile landscape in the Nordics

ROX Guide featured image

17 min read

Get ready to ROX: How to nail Return on Experience & create CX-fueled market leadership

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15 min read

Inside SKAN: Data & learnings from Apple’s SKAdNetwork

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27 min read

Mobile measurement & marketing analytics for Shopping apps – The complete guide

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14 min read

Apple’s iOS 14 App Clips: A definitive guide for developers by AppsFlyer

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3 min read

Predictive marketing in the age of user privacy

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5 min read

Predictive marketing explained – why it matters

mobile-ad-fraud-guide

28 min read

The marketer’s field guide to mobile ad fraud

deep-linking-developers-guide

40 min read

Everything a developer needs to know about deep linking

Finance app marketing guide OG

29 min read

Mobile attribution & marketing analytics for Finance app marketers - the complete guide

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3 min read

Why attribution and cost data are better together to achieve true ROI

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4 min read

2 common web-to-app use cases for People-Based Attribution

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7 min read

Pitfalls of modeling LTV and how to overcome them

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3 min read

How many in-app events generate the best performance?

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7 min read

Measuring app campaigns on Facebook: Everything you need to know

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5 min read

View-through attribution: The good, the bad, and the ugly

6 min read

Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports

7 min read

Performance creative: Combining data and creativity

6 min read

SKAN vs. Sandbox: what advertisers need to know

7 min read

How to overcome signal loss by building a new data reality

8 min read

Everything you need to know about mobile app analytics

8 min read

Cross-channel marketing in 2024: Perfecting the channel mix formula

Introducing new horizons in app marketing: beyond app campaigns

3 min read

Introducing new horizons in app marketing: beyond app campaigns

Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution

8 min read

Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution

3 min read

Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types

8 min read

How insights aid commerce media growth

5 min read

Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration

Introducing AppsFlyer’s Google DMA-ready SDK

3 min read

Introducing AppsFlyer’s Google DMA-ready SDK

4 min read

Breaking down Google’s Digital Markets Act (DMA) enforcement

7 min read

Inside the Digital Markets Act and its implications for advertisers

8 min read

How LiveOps is changing the gaming landscape

10 min read

Gaming analytics: Why the numbers matter

Mastering creative analytics: where data meets design

10 min read

Mastering creative analytics: where data meets design

5 min read

SSOT: A one-stop shop for bridging iOS data gaps

6 min read

Unified ad engagement: The path to standardization.

10 min read

The creative testing blueprint: Strategies for high-impact ad campaigns

7 min read

Why media mix models are the answer to unlocking measurement in a privacy-centric world

4 min read

Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth

3 min read

SKAN 4.0 anomalies explained: zeros, “none” conversion values and more

6 min read

Small but valuable: how to leverage 27% of iOS users with an IDFA

7 min read

How predictive decision-making could save you up to $280k a month - data study

7 min read

SKAN 4.0: Industry perspectives

4 min read

Testing a multi-billion dollar black box

12 min read

The essential KPIs for apps and how to track them

Аналитика приложений - основное изображение

8 min read

Everything you need to know about mobile app analytics

5 min read

Simplifying SKAN 4.0: 5 features that will help you master the changes

5 min read

Boost your profitability with a single source of truth

7 min read

How can you truly trust your ROAS?

Beyond product specs: 5 crucial factors to consider when buying an MMP

5 min read

Beyond product specs: 5 crucial factors to consider when buying an MMP

Why creative and top of funnel measurement is key in the privacy age and how to do it right

5 min read

Why creative and top of funnel measurement is key in the privacy age and how to do it right

15 min read

The great migration - Debunking the fear factor when looking to switch MMPs

6 min read

ASO metrics and KPIs: Measuring your app’s success

6 min read

Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold

7 min read

How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap

8 min read

How to break your addiction to user level data - From user level centric to aggregate

10 min read

Marketing ROI - How to measure your campaigns like a pro

5 min read

How to measure Google app campaigns in 2023: What you need to know

6 min read

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022

6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

5 min read

Everything you need to know about mobile app A/B testing

19 min read

Welcome to the metrics - Everything you need to know about app marketing metrics

5 min read

Spot the difference: ROI vs. ROAS

Multi-touch attribution: Success is a journey

16 min read

Multi-touch attribution: Success is a journey

3 min read

Aggregated Advanced Privacy, and the future of privacy-centric measurement

7 min read

Mobile attribution in the age of privacy: Challenges and opportunities

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9 min read

5 ways to analyze app campaigns using marketing analytics

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5 min read

The untold story about zeroed IDFAs on iOS 14 devices

4 min read

The next generation of privacy-centric attribution explained

4 min read

Aggregated attribution innovation based on differential privacy

17 KPIs Gaming app marketers should measure

11 min read

17 KPIs Gaming app marketers should measure

Audience segmentation

9 min read

Audience segmentation for mobile marketers: A crash course

9 min read

The organic uplift in-app marketing: Separating fact from fiction

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