Press releases

From product updates to funding announcements find out what we’ve been up lately, and over the years

2026
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
Aug 04, 2026

AppsFlyer Brings Mobile App Measurement to ChatGPT Ads, Starting with Grubhub
Jun 23, 2026

AppsFlyer Announces Investments from Moloco, Google, Meta, and Unity to Advance Independent Ad Measurement for the AI Era
Jun 09, 2026

AppsFlyer: Organic Traffic Is Now the Single Largest Ad Fraud Channel, Accounting for More Than Half of All Fraudulent Installs
Jun 08, 2026

AppsFlyer and Agoda Join Forces to Elevate Travel Media Advertising in Asia
Jun 03, 2026

AppsFlyer: UK Finance Apps Face Widening Retention Gap as Neobanks Dominate Acquisition
May 21, 2026

AppsFlyer Introduces Web Performance Measurement, Advancing the Modern Marketing Cloud Across the Full Customer Journey
May 07, 2026

AppsFlyer Expands Signal Hub with Experian, Facteus, and Attain, Bringing Purchase and Identity Intelligence to Audience Activation
Mar 31, 2026

AppsFlyer new state of subscriptions for marketers report reveals shifting consumer behaviour reshaping where and how people pay for apps
Feb 26, 2026

AppsFlyer Releases “Scoring Big: The Complete Marketer’s Guide to the World’s Top Soccer Event
Jan 15, 2026

AppsFlyer Announces Strategic Collaboration Agreement with AWS to Accelerate AI-Driven Marketing Measurement Across the Customer Journey
Jan 14, 2026

AppsFlyer State of Gaming Report: AI is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out
Dec 10, 2025

GenAI App Ad Spend Hits $824M as AppsFlyer Reveals First AI Agent Usage Data
Dec 03, 2025

AppsFlyer Releases 2025 Performance Index: Meta, TikTok, AppLovin and Mintegral Narrow Gap with Google and Apple
Nov 18, 2025

AppsFlyer Announces Major Release of Eight New Products to Advance Growth Measurement, AI Automation, and Data Collaboration
Oct 27, 2025

Walmart Connect Mexico Powers its Omnichannel Retail Media Offering with AppsFlyer
Oct 27, 2025

AppsFlyer Reveals Global Finance Apps Dominating Europe’s Investment and Money Transfer Markets
Oct 27, 2025

AppsFlyer and Roku Partner for Omnichannel Campaign Capabilities to Drive Performance at Scale
Oct 27, 2025

Marketers Say Their Top AI Priority is Enhancing Cross-Platform Accuracy, According to Survey Data 
Oct 27, 2025

AppsFlyer Named to the 2025 Forbes Cloud 100 for the Fifth Time
Oct 27, 2025

AppsFlyer Report Reveals India’s Festive Season Now a Nine-Week Growth Engine for Mobile Marketers
Oct 27, 2025

AppsFlyer Report Reveals Tariff Turmoil Sparks eCommerce Budget Shift as Global UA Spend Hits $4.6B 
Oct 27, 2025

AppsFlyer Debuts AI-Powered MCP to Streamline Data Access and Campaign Execution
Nov 19, 2025

AI, Remarketing, and Smarter Spend – How Travel Apps Are Rewriting Growth in 2025
Oct 27, 2025

A Tale of Two Finals: PSG’s Victory Drives Mobile Peaks in Paris While Fans Log Off in Milan
Oct 27, 2025

AppsFlyer Promotes Sarah Maina to Regional Manager – Middle East & France to Drive Growth and Cross-Market Synergy
Oct 27, 2025

AppsFlyer Expands Industry Collaboration with Unified ID 2.0 and ID5 to Power Independent, Privacy-First Measurement and Audience Activation
Oct 27, 2025

AppsFlyer’s 2025 Creative Report Reveals How AI and Emotion Drive Creative Performance
Oct 27, 2025

AppsFlyer Data Shows Market Adaptation to Privacy-First Ecosystem Four Years After ATT
Oct 27, 2025

AppsFlyer Data Shows Market Adaptation to Privacy-First Ecosystem Four Years After ATT
Oct 27, 2025

March Madness Sends Mobile Activity Soaring: Social Campaigns Surge, Sports Betting Booms, and Consumer Behavior Shows Complex Engagement
Oct 27, 2025

AppsFlyer and NAVER Announce Audience Integration to Enhance Digital Marketing Capabilities 
Oct 27, 2025

AppsFlyer Research Confirms ‘Ramadan Effect’ as Middle East Mobile App Revenues Surpass US $1.7 Billion, Showing 18.6% YoY Growth
Oct 27, 2025

Retail Media: The Advertising Industry That Surpassed $150 Billion in Revenue
Oct 27, 2025

A Message from CEO and Co-Founder Oren Kaniel: A difficult step, a stronger tomorrow
Jan 27, 2025

Finance App Usage and Revenue on the Rise in Sub-Saharan Africa – AppsFlyer & Google  
Jan 23, 2025

AppsFlyer Poised for Growth with New Chief Business Officer Appointment
Jan 21, 2025

Wolt, AppsFlyer Launch Data Collaboration Partnership with Measurement-Focused Data Clean Room
Jan 09, 2025

App User Acquisition Grows 5%, Hitting $65 Billion in 2024 as AppsFlyer Unveils Global App Market Insights for 2025
Dec 19, 2024

AppsFlyer Latest Report Reveals Asia’s Mobile Market Surges with 10x Growth in App Installs
Dec 05, 2024

New AppsFlyer Research Confirms Hybrid Strategies Are Redefining App Monetization
Nov 20, 2024

AppsFlyer Unveils Advanced AI Layer for Protect360 Fraud Deterrence Product, Setting New Standards in Real-Time Fraud Detection
Oct 15, 2024

AppsFlyer’s 17th Performance Index Reveals Increase in App Install Ad Spend, Boosting Spending for Top Media Sources
Sep 05, 2024

AppsFlyer Launches Breakthrough Privacy Sandbox on Android Solution for Marketers
Aug 13, 2024

Gaming Apps Spent $29 Billion on User Acquisition in 2023, iOS and Android Trends Diverge According to AppsFlyer Report
Aug 06, 2024

AppsFlyer Named to the Forbes Cloud 100 List for the Fourth Time
Jul 15, 2024

New AppsFlyer Report Shows Uplift for eCommerce Apps as Consumer Purchasing and Marketing Spend Experience Significant Global Growth
Jun 17, 2024

AppsFlyer Collaborates with AWS on Data Collaboration Platform for Commerce Media Networks and Social Platforms
Jun 16, 2024

AppsFlyer Applauded by Frost & Sullivan for Offering Competitive Strategies for Marketing Success with AI-driven Insights with its Data Collaboration Platform and Creative Optimization
Jun 13, 2024

AppsFlyer Announces Data Collaboration Partnership with Start.io
May 15, 2024

Exploring the Ad Creative Landscape in the Era of AI: AppsFlyer’s Comprehensive Report Reveals Key Industry Patterns
May 16, 2024

Watch. Bet. Share: AppsFlyer Analysis Reveals When to Captivate TV Viewers on Their Second Screen during Eurovision Song Contest
May 05, 2024

AppsFlyer Data Reveals Increase in User Opt-In Rates and Ad Spend on iOS Three Years After Apple’s App Tracking Transparency
Apr 25, 2024

AppsFlyer Research Reveals ‘Ramadan Effect’: Surge in Middle East Mobile App Downloads and Purchases
Mar 26, 2024

AppsFlyer Announces Salesforce to AppsFlyer | Data Enrichment on Salesforce AppExchange
Mar 26, 2024

AppsFlyer Announces Salesforce to AppsFlyer | Audience Activation on Salesforce AppExchange
Jan 28, 2024

AppsFlyer Partners with MMA Global to Explore Data Privacy and the Rise of Privacy-Enhancing Technologies in New Study
Nov 27, 2024

AppsFlyer Launches New AI Solution to Enhance Creative Process and Performance of Marketing Campaigns
Jan 21, 2024

AppsFlyer announces Data Clean Room partnership with Techsalerator
Dec 05, 2023

AppsFlyer acquires oolo to transform AI-driven decision-making for marketing, growth and monetization teams
Nov 29, 2023

AppsFlyer achieves new AWS Advertising and Marketing Technology Competency
Nov 15, 2023

AppsFlyer’s 16th Performance Index finds economic downturn caused declines in app install ad spend budgets
Nov 08, 2023

AppsFlyer acquires gaming and apps data analytics company devtodev to expand the premier growth platform for marketing teams
Sep 20, 2023

AppsFlyer announces Data Clean Room partnership with Evorra
Aug 17, 2023

AppsFlyer Launches Dynamic Query Engine for its Data Clean Room
Aug 09, 2023

AppsFlyer named to the Forbes Cloud 100 list for third time
Jul 18, 2023

New AppsFlyer report reveals eCommerce app industry’s resilience as marketing spend for attracting new shoppers to apps approaches $5 billion 
Jun 20, 2023

AppsFlyer launches Privacy Sandbox on Android for the mobile market
May 23, 2023

AppsFlyer launches new PC and Console Measurement Solution for gaming companies to expand beyond mobile
May 09, 2023

AppsFlyer’s Data Clean Room wins Marketing Digital Innovation Award by Ventana Research
May 23, 2023

AppsFlyer unveils measurement, analytics and Data Clean Room support for ChatGPT and Bard plugins
May 01, 2023

AppsFlyer announces Data Clean Room integration with Snowflake Marketplace
Mar 21, 2023

AppsFlyer Launches All-In-One Cost and Revenue Suite ROI360 to Optimize Campaign Performance for Marketers
Mar 13, 2023

AppsFlyer taps leading Anti-Fraud expert Andreas Naumann amid rise of mobile fraud
Mar 09, 2023

Gaming App Install Ad Spend Reaches $26.7 Billion Globally Despite Slowing Growth in Installs According to New AppsFlyer Report
Jan 10, 2023

AppsFlyer survey finds 98% of brands believe that Connected TV advertising will be bigger than mobile advertising, with 25% claiming it will happen in 2-3 years
Jan 08, 2023

AppsFlyer’s 15th Performance Index Finds Market Conditions and Privacy Changes Continue to Disrupt App Marketers and Media Companies
Sep 22, 2022

eCommerce App Marketers Spent $6.1 Billion on User Acquisition WorldWide According to New AppsFlyer Report
Jul 13, 2022

Industry Expert Yevgeny Peres Joins AppsFlyer to Lead Product Strategy
Jul 13, 2022

AppsFlyer recognized by Frost & Sullivan for its powerful measurement and analytics platform
Jan 08, 2023

AppsFlyer in Partnership With Liftoff Release New Subscription Apps Report
Jun 07, 2022

AppsFlyer releases its Data Clean Room
Jan 08, 2023

Meta takes top spot in SKAdNetwork ranking in AppsFlyer’s latest Performance Index
Feb 11, 2023

AppsFlyer report finds gaming apps spent $14.5 billion on user acquisition in 2021 as 10% of budgets shifted from iOS to Android
Jan 27, 2022

AppsFlyer teams up with Intel to introduce The AppsFlyer Privacy Cloud
Nov 24, 2021

AppsFlyer survey reveals majority of enterprises are mobile-first as over 40% of total sales are now exclusively through mobile apps
Feb 11, 2023

AppsFlyer launches SKAdNetwork ranking for the new privacy era in latest Performance Index
Jan 02, 2023

AppsFlyer report finds 55% surge in consumer spend in eCommerce apps leading into the 2021 Holiday Season
Jan 10, 2023

AppsFlyer launches Conversion Studio to enable single source mapping for SKAdNetwork post-install measurement
May 08, 2023

FinTech marketers invested $3B on user acquisition in 2020 according to AppsFlyer
Jan 08, 2023

AppsFlyer white paper reveals measurement solutions are table stakes as advertisers remain concerned about compliance with privacy protection laws and regulations
Feb 11, 2023

AppsFlyer’s latest Performance Index shows Google leads in scale, while Facebook dominates quality
Jul 13, 2022

AppsFlyer and MMA surveys find disconnect between how smartphone owners and marketers think of data use and privacy
Jul 13, 2022

AppsFlyer and MMA survey finds smartphone owners highly concerned about marketers’ use of their data
Jul 22, 2021

AppsFlyer announces Predictive Analytics product for SKAdNetwork as part of SK360, its comprehensive SKAdNetwork suite
Jul 22, 2021

AppsFlyer ranked #1 best marketing product by G2
Jul 22, 2021

AppsFlyer, the Auschwitz-Birkenau State Museum and the Auschwitz-Birkenau Foundation launch a technological program to make the museum accessible to all online
Jul 13, 2022

AppsFlyer exceeds $200 million in ARR and sets its sights on shaping the future of the marketing tech stack
Feb 11, 2023

AppsFlyer report shows major growth for mobile gaming sector as demand for gaming apps soars 45% in 2020
Dec 25, 2021

AppsFlyer launches first global attribution solution for Apple’s App Clips
Jan 08, 2023

AppsFlyer and MMA survey finds marketers becoming increasingly familiar with IDFA protocol as 56% anticipate negative impact
Jul 31, 2021

AppsFlyer is the first attribution platform to introduce an incrementality product delivering marketers a top-down analysis of the effectiveness of their remarketing campaigns
Feb 11, 2023

Facebook hits #1 position in mobile app advertising, according to AppsFlyer’s latest Performance Index
Oct 05, 2021

AppsFlyer announces its advanced deep linking solution, OneLink, now available on Salesforce AppExchange, the world’s leading enterprise cloud marketplace
Dec 20, 2021

AppsFlyer prepares marketers for upcoming holiday season as eCommerce app usage rises 25% globally
Jul 22, 2021

AppsFlyer named to the Forbes Cloud 100 for the second year in a row
Oct 05, 2021

AppsFlyer launches Xpend to provide marketers accurate cost data at scale in one holistic platform
Jan 24, 2022

AppsFlyer rolls out SKAdNetwork readiness suite for iOS 14, empowering app developers to take full control over their data
Jan 08, 2023

AppsFlyer report finds global financial exposure to app install ad fraud drops 30% to $1.6 billion
May 08, 2023

Remarketing fuels 35% of app marketing conversions according to a new report by AppsFlyer
Oct 05, 2021

AppsFlyer launches Zero, its free-for-life software and APIs to help brands tap into their owned media
Oct 05, 2021

Facebook Audience Network and AppsFlyer launch first-to-market campaign-level in-app advertising measurement
Mar 19, 2024

AppsFlyer integrates with industry’s leading campaign management platforms to streamline marketing workflows
Jan 02, 2023

Finance apps see 90% increase in install market share worldwide according to AppsFlyer
Oct 05, 2021

AppsFlyer taps performance-driven executive, Mar Brandt, to lead North America sales
Jul 22, 2021

Google reigns supreme: Becomes #1 player in mobile app advertising according to AppsFlyer Performance Index
Oct 05, 2021

Putting people first, AppsFlyer cancels its MWC 2020 attendance
Jul 22, 2021

AppsFlyer raises $210 million, positioning attribution at the core of the marketing tech stack
Jul 22, 2021

AppsFlyer empowers advertising agencies to become mobile measurement and marketing analytics experts with launch of global solutions partner program
Jul 31, 2021

Google becomes largest player in app marketing space for the first time, according to AppsFlyer’s latest Performance Index
Jul 22, 2021

AppsFlyer appoints Brian Quinn as new U.S. President & GM
Jan 08, 2023

AppsFlyer unveils new Performance Index for 2019, ranking the top media sources in mobile advertising
Jul 22, 2021

mParticle, AppsFlyer, Amplitude, and Braze launch OpenGDPR initiative to provide brands with integrated GDPR compliance
Jun 09, 2022

AppsFlyer surpasses $100 million in annual recurring revenue
Jul 22, 2021

AppsFlyer appoints Guy Flechter as Data Protection Officer
Jul 22, 2021

AppsFlyer opens new U.S. headquarters in San Francisco’s South of Market District
Jul 22, 2021

AppsFlyer introduces Protect360 for enterprise-grade fraud protection
Jul 13, 2022

AppsFlyer advances fight against mobile ad fraud with Active Fraud Insights, announces review of its ad network partners in all-encompassing effort to combat mobile fraud
Jan 08, 2023

Google and AppsFlyer formalize official collaboration, offering marketers better app measurement capabilities than ever before
Jul 17, 2022

AppsFlyer launches Pivot, a new analysis tool aimed at repealing and replacing marketers’ reliance on Excel
Jan 10, 2023

AppsFlyer announces comprehensive integration with Adobe Marketing Cloud
Jan 08, 2023

AppsFlyer raises $56 million to advance marketing measurement in the mobile era
Feb 11, 2023

AppsFlyer introduces first Ad Revenue Attribution solution for mobile apps
Jan 10, 2023

AppsFlyer launches attribution analytics on THINK Marketing
Jan 11, 2023

AppsFlyer and Tencent Social Ads partner to bring attribution analytics solution to global mobile app marketers
Dec 20, 2021

New report on global in-app spending habits finds that Asian consumers spend 40% more in apps than the rest of the world
Jul 22, 2021

AppsFlyer introduces first-to-market Agency Transparency solution
Jul 22, 2021

AppsFlyer launches new office in Buenos Aires to support expansion into Latin America
Jan 08, 2023

AppsFlyer opens new office in Berlin amid remarkable growth in DACH region
Jul 22, 2021

AppsFlyer opens new office in London amid tremendous growth in UK
Jul 22, 2021

AppsFlyer unveils “GeeP,” the Global Employee Exchange Program
Jan 10, 2023

AppsFlyer introduces Facebook ROI reports helping app marketers measure the effectiveness of Facebook ad campaigns
Jan 10, 2023

Introducing AppsFlyer’s new integration with Facebook mobile app install ads
Sep 12, 2021

AppsFlyer announces “Multi-Touch Attribution” analytics to reveal the true impact of mobile marketing campaigns
Jan 08, 2023

AppsFlyer named market leader in 3 independent studies
Jan 10, 2023

AppsFlyer simplifies mobile app marketing campaign execution
Jan 08, 2023

AppsFlyer logs major growth for campaign measurement
Jan 10, 2023

AppsFlyer announces new integration with Twitter’s Mobile App Promotion

Press inquiries or media requests?

Background
Press inquiries or media requests?