AppsFlyer makes its attribution data more transparent
The Metrics That Matter: App Marketing KPIs That Drive Quality Downloads
AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services
AppsFlyer helps mobile advertisers beat back ad fraud via machine learning
In Pursuit of a Standard Metric for Mobile Marketing
Mobile landscape in APAC: opportunities and risks
AppsFlyer Launches Data-Tool Pivot
INVESTMENTSAppsFlyer Unifies Mobile Marketing Attribution, Sees $56M Series C
Why mobile marketers need to start measuring ROI right now
Facebook, Google the global app-install leaders, but Twitter wins for retention.
App developers and publishers continue to have trouble converting users who download their apps into paying customers...
How Apps Could Finally Take Flight for Marketers