The Definitive Guide to Mobile Attribution Analytics for Travel Apps
The travel space is as competitive as ever. The newest battleground is, you guessed it – the app environment, as more and more companies now realize that to win on mobile, a mobile-optimized site is not enough.
The problem is that, although the app world offers more possibilities, it has also introduced real challenges, especially related to mobile measurement and analytics.
Mobile Attribution & Marketing Analytics will help travel marketers fly high by offering practical advice and specific use cases that are all about travel, including:
- Which rich in-app events to measure to meet business goals
- How to optimize user acquisition and retargeting campaigns
- How to boost user loyalty with retention and cohort reports
- How to measure your campaigns on Google
- How to compare your owned media campaigns to paid ones
- And more