Top 10 + 5 Mobile Marketing Stats from May | AppsFlyer
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Top 10 + 5 Mobile Marketing Stats from May

Avatar Shani Rosenfelder May 30, 2016
 
TOP 10 STATS
MAY 2016
 
Mobile marketing research you need to know about 
156B
apps were downloaded worldwide in 2015, generating $34B in direct revenue
 
 
2B
app installs delivered via Google ads, just like Facebook
 
 
300M
devices now actively running Windows 10
 
 
2.3M
US households with broadband currently own a VR headset
 
 
283%
year-over-year increase in mobile campaign performance
 
 
78%
of marketers plan to add cross-channel attribution over next two years
 
 
52%
increase in mobile ad spend across retail vertical projected this year
 
 
42%
of advertisers on Pinterest running app install campaigns in Q1, up 23% from Q4 2015
 
 
40%
increase in time spent in travel apps – the highest increase among all categories
 
 
26%
increase in app installs for advertisers also running campaigns on Facebook Audience Network
 
 
5 Honorable Mentions
 
30% increase in mobile games made with Unity in Q1 16 vs. Q4 15
 
10B videos seen a day on Snapchat
 
$3.21 cost to acquire a loyal user fell, down 8 percent since February
 
68% of real-time location data passed by publishers and exchanges was not accurate to within 100 meters