Trends & insights - 35 Min listen American Express believes machine learning is going to radically reshape every industry
Mobile marketing - 34 Min listen Why it's becoming tougher for brands to market using consumer data in the privacy shift
Trends & insights - 5 min read Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data
Measurement & analytics - 5 min read Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration
Measurement & analytics - 3 min read SKAN 4.0 anomalies explained: zeros, “none” conversion values and more
Measurement & analytics - 6 min read Small but valuable: how to leverage 27% of iOS users with an IDFA
Measurement & analytics - 5 min read Simplifying SKAN 4.0: 5 features that will help you master the changes
Measurement & analytics - 5 min read Why creative and top of funnel measurement is key in the privacy age and how to do it right
Measurement & analytics - 7 min read How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap
Measurement & analytics - 8 min read How to break your addiction to user level data - From user level centric to aggregate
Measurement & analytics - 6 min read Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022
Measurement & analytics - 6 min read The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
Tips & strategy - 6 min read Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts
Trends & insights - 7 min read SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps
Mobile marketing - 16 min read How lightweight hyper casual games became the heavyweights of mobile gaming
Trends & insights - 7 min read The great merger - acceleration in Gaming M&A is changing the face of the industry
Measurement & analytics - 5 min read Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates
Trends & insights - 5 min read Why contextual targeting in mobile is making a comeback in the privacy age
Trends & insights - 7 min read Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%
CEO blog spot -Measurement & analytics - 3 min read Aggregated Advanced Privacy, and the future of privacy-centric measurement
Measurement & analytics - 7 min read Mobile attribution in the age of privacy: Challenges and opportunities
CEO blog spot -Measurement & analytics - 4 min read The next generation of privacy-centric attribution explained
CEO blog spot -Measurement & analytics - 4 min read Aggregated attribution innovation based on differential privacy
CEO blog spot -Mobile marketing - 4 min read Does user privacy have to come at the expense of an incredible user experience?
CEO blog spot -Mobile marketing - 3 min read The future of the app store economy, in a privacy-centric world