Driven by the growing demands from an ever-expanding consumer ecosystem, mobile commerce has become a staple of brand experience, on-the-go and at users’ fingertips whenever the need arises.
With a predicted 75% of all digital commerce transactions happening on mobile by 2021, according to App Annie, and up to $510 billion predicted revenue by 2022, according to eMarketer, it is clear that the shopping app opportunity is massive… and only growing.
To make the most of your shopping app’s potential, dive deep into our advanced guide that covers key shopping-specific areas of mobile measurement, attribution, and marketing analytics.
- Granular in-app event mapping
- Advanced fraud protection considerations
- Choosing your media sources
- Deep linking for personalization and re-engagement
- Owned media strategy
- Vertical-specific audience segmentation
It’s truly a consumer’s world – now get ready to ride the wave to massive profitability.