Introducing the New MAMA Hub | AppsFlyer
2 Min. Read

Introducing the New MAMA Hub

Avatar Shani Rosenfelder Jan 13, 2016

At AppsFlyer, we know how challenging a mobile marketer’s job is: measurement, attribution, analytics, multi-touch, cross-device, omni-channel, cohorts, LTV, ROI…. it’s a handful, and that’s an understatement. That’s why we’ve set out to help marketers overcome these challenges and help them do their jobs better.

Enter MAMA (acronym for Mobile Attribution & Marketing Analytics in case you’ve wondered). In onemama-logo line, MAMA is a professional hub for mobile marketers, with a local twist.

MAMA is built on two levels:

    1. Value-driven content: Our goal is to reach out to mobile professionals with actionable resources that provide real value. These resources will span not only on mobile attribution and analytics but also on mobile marketing as a whole. As such MAMA will help you improve your ASO, find new advertising methods and formats, engage by using great creative, connect through email and other forms of mobile communication, learn about app development and much more.The content will connect with marketers on every level: from comprehensive guides and data studies, through practical and actionable blog posts and podcasts, to lighter form content that includes presentations (we call them Mobile Stories), cheat sheets and roundups that are easier to digest.
    2. Localization: To help you make the most of our value-driven content, MAMA will:
      • Speak your language and relate to the local market and its unique trends. As such, you’ll find the MAMA library of resources and blog posts in Spanish, French, Russian, Chinese and Japanese. We’re working hard to make sure our local content is constantly updated, so that you can make good use of it.
      • Feature events with a local flavor, where mobile professionals can gather to learn about the latest trends, tips and best practices from top experts in their market, while providing a forum for networking and collaboration. For a sense of what it’s like, check out the video below from the MAMA Russia event:

We look forward to building a trusted and comprehensive industry hub for all things mobile marketing but we can’t do it without you, so: Come to MAMA!