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Initial data indicates ATT opt-in rates are much higher than anticipated
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Shani RosenfelderApr 08, 2021

Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

When Apple first announced that it would enforce an opt-in mechanism as part of its AppTrackingTransparency (ATT) framework in iOS 14, the mobile...
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5 Min. Read
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