The AppsFlyer Gaming Performance Index

Shani RosenfelderMay 21, 2015 6 minutes READ
PUBLISHED IN Thoughts
Gaming_Preformance_Index_Header

+-*As the leading category with continued growth predicted ahead, AppsFlyer’s first Ad Network Performance Index is dedicated to the gaming vertical. The report provides a detailed review of networks’ performance, and includes a scorecard on gaming apps’ retention – the quality of acquired users over time, in addition to a power ranking that factors both retention and scale – the quantity of installs.



It is the industry’s most comprehensive study of its kind to date, covering over 30 million installs of hundreds of gaming apps running campaigns on hundreds of AppsFlyer’s integrated network partners. CONTINUE READING

AppsFlyer助力中国移动开发者起飞

Amit UrbanMay 21, 2015 0 minutes Less than a minute READ
PUBLISHED IN 中文博客
ChinaMarketRevised

+-*如果有一天你走进AppsFlyer以色列总部,会以为自己走进了联合国:英语,希伯来语,法语,俄语,西班牙语和日语等各国语言的对话此起彼伏。如果再走近一步,来到客户经理的办公室,你会莫名其妙地看到5个人正在热热闹闹地用中文交谈或者飞速地用QQ给客户答疑。再仔细一看, CONTINUE READING

Niche Professional Networks: The Next Logical Step for Business

Florence BroderMay 20, 2015 5 minutes READ
PUBLISHED IN Thoughts
MobInTouch

+-*We now know that mobile is the digital media that has the strongest growth. It is predicted that in 2018, mobile will account for over 50% of digital global spending. One positive result is this growth attracts many entrepreneurs looking to succeed in this rapidly expanding market. However, these newcomers must successfully position their companies in the market and overcome the challenge of having sufficient visibility to attract customers. In CONTINUE READING

Part of the Rocketship, Part of the Crew – The AppsFlyers

Or KaynarMay 18, 2015 3 minutes READ
PUBLISHED IN Thoughts
Criteo (3)

+-*“You know you’ve joined the right company when your first major task as a back-end developer is to rewrite the heart of the system” – Adi Belan, AppsFlyer When I joined AppsFlyer a couple of months ago, after a career of already more than 10 years in HR, a few things immediately struck me as different while looking at the people around me: Loving What They Do (Passion)  If you read CONTINUE READING

An R&D Happy Ending with TokuMX

Ariel MoskovichMay 17, 2015 3 minutes READ
PUBLISHED IN Tech
MongoDBTokuMX

+-*Once upon a time, an engineer decided to use MongoDB. That story is quite common and does not always end happily. Since AppsFlyer’s inception, we decided to use MongoDB as our real-time reports data store. At the time it wasn’t considered a notorious solution as it is today; it promised very easy landing and the amount of data was very small. The Motivation: As our business expanded, the data grew CONTINUE READING