Migrating from Ad-X to AppsFlyer is Easy – Get 3 Months of Free Tracking!

Florence BroderFebruary 26, 2015 2 minutes READ
PUBLISHED IN growth
Migrating from AdX

As you have probably heard, Criteo announced their strategic decision to retire the Ad-X Tracking attribution product. As former Ad-X customers consider their options, we want you to know that the AppsFlyer team is available to help you quickly migrate to our mobile advertising analytics. Our robust mobile advertising measurement tools and smart deeplinking solution, OneLink, have been leading the way in the mobile marketing industry. Current Ad-X client? We’d CONTINUE READING

Yahoo Setting Sights on a Mobile Future

Ben RoodmanFebruary 26, 2015 2 minutes READ
PUBLISHED IN Thoughts
YahooMobile

Yahoo! unveiled its strategy shaping its mobile future at their first ever mobile developer conference. The core of Yahoo’s new mobile developer suite is its mobile ad products combined with its acquisition of Flurry Analytics. Yahoo started with 50 engineers working on mobile and transformed its business to over a quarter quarter of its revenue being generated by mobile. As part of Yahoo’s transition, the banner ad is out and CONTINUE READING

ASO: Monitor, Measure, Track, Repeat

Florence BroderFebruary 25, 2015 4 minutes READ
PUBLISHED IN Thoughts
ASO Monitor Repeat

The popularity of mobile apps continues to grow, keeping pace with the ever increasing public demand. Actually, we count more than 85 billion apps downloads on the Apple App Store since its launch in 2008. App Store Optimization (ASO) is getting increasingly popular. This trending technique is the mobile equivalent of what SEO is to websites. It involves the optimization of the different factors impacting the App Store algorithm (app CONTINUE READING

Monitoring with Sensu

Adi Shacham-ShavitFebruary 24, 2015 0 minutes Less than a minute READ
PUBLISHED IN Tech
Monitoring with Sensu

Lead DevOps Engineer Ariel Moskovich gave a presentation at the DevOps in Israel MeetUp on our use of the Sensu monitoring system. Sensu is an opensource monitoring solution that is both simple and robust. It also has Restful API and has scale in mind. These are just some of the reasons it’s AppsFlyer’s main monitoring solution. The presentation below covers: What we need to monitor Why we chose Sensu It’s architecture Features CONTINUE READING

Mix and Mingle at MWC Mobile Marketing Party

Oren KanielFebruary 23, 2015 1 minute READ
PUBLISHED IN Thoughts
MWC Party

It’s become a time honored tradition that when in Barcelona for the MWC, it’s business by day, and pleasure by night with the Mobile Marketing Marketing party. As the sangria flows, what better time to continue the day’s conversations on new mobile marketing strategies, retention, innovations, and more! AppsFlyer is delighted to invite you to our Mobile Marketing Party! Mix and mingle with international app developers, marketing experts, startup founders, and industry CONTINUE READING