For a lot of new app developers, it’s hard to know where to start when it comes to tracking your app’s installs.
You quickly find out that if your tracking isn’t in place, you have no idea who your users are, where they came from and what you can do to get more of them.
With mobile advertising spending growing by 83% in 2014, knowing how to properly measure the success or failure of mobile advertising campaigns is a necessity for app marketers.
Mobile marketing has come a long way from simply posting ads on mobile browsers or within apps and hoping for a high return. The best mobile marketing strategies are presenting innovative ways to drive long-term engagement and brand awareness through active consumer participation. Here are the best mobile marketing strategies we bet you’ve never tried, along with examples of big brands who’ve shown you how to do them right.
We all know that mobile presents brands with a unique opportunity to market their products to their target market. However, it’s also understood that not every person shares the excitement about what mobile marketing has brought. Some people have doubts, reservations, concerns and even questions as to whether they should get concerned about including a mobile marketing strategy in their advertising campaigns right now. Sadly, we are still seeing resistance to the adoption of mobile ads and strategy. You still get many people questioning mobile, i.e. the older non tech C-Levels or as i call it the grey haired chairman. The same people who washed away facebook and social media as viable forms of marketing platforms are shunning mobile advertising. When considering the kind of role mobile should have in your mobile strategy, it’s vital to make a decision based on expert advice and some stats too. Mobile ads are a key component to any strategy that includes mobile in its mix, and the impact they have on generation Y and even now the X’ers, is not something anyone can miss out on. Afterall, they are ready for ads on their devices even if they don’t know it.
Your app’s retention rate is one of the most important metrics you need to know.
The retention rate is the percentage of users who open your app each day after the install. Retained, or active users, generate better lifetime value (LTV) since the more a user opens your app, the more likely your are to monetize the user.
In today’s mobile marketing world, you’ve got to be innovative to get to the top. Apps have proven to be a great way to increase engagement while advertising at the same time. Some of the most successful mobile marketing campaigns have been those that integrate apps in a completely novel way. However, just because an app is cutting edge doesn’t automatically make it a successful marketing campaign. So what are marketing methods for apps that are both creative and effective?
In part 1, I explained some of the latest trends for Conversion Rate Optimization (CRO) for your App Store page. Check it out to learn more on how making app screenshots and icons changed in the last few months.
Now, continuing our download conversion quest, we need to talk about the holy grail of CRO in the App Store: App Previews.
When conducting App Store Optimization (ASO), I usually break the process into the things that get your app discovered and the things that get your app downloaded. The latter is a process called Conversion Rate Optimization (CRO).
This year, CRO received an update with a new iOS, new devices, and new technologies. How does this affect your app marketing assets? Here’s a list with the latest Conversion Rate Optimization trends for you to focus on your next app update.
The mobile audiences of 2015 are not robots – in fact, they demand more control over what they interact with than ever before. In order to be prepared for the consumers of tomorrow, you need to have a mobile marketing plan ready for what the future holds. Never fear – we’ve used our expertise to bring you the top marketing trends to look out for in 2015.
Our friends at DCI have created an awesome infographic, aiming to help app developers with their app creation process – Check it out!