Introducing the All New Retention Report

Matan TesslerJune 30, 2015 1 minute READ
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We know that our clients depend on their retention reports for measuring LTV and other critical parameters. Over the past few months, we logged your constructive feedback and integrated it into these updates. Ultimately, the latest version of this report will be more useful to you, our clients. The most important component we’ve added to your retention reports is…organic data. Now you can have a more complete picture of your users’ LTV CONTINUE READING

Why MVP is the Best Way to Develop Product

Adi Shacham-ShavitJune 28, 2015 5 minutes READ

Minimum Viable Product (MVP) from Wikipedia: “A minimum viable product has just those core features that allow the product to be deployed, and no more. The product is typically deployed to a subset of possible customers, such as early adopters that are thought to be more forgiving, more likely to give feedback, and able to grasp a product vision from an early prototype or marketing information. It is a strategy targeted at CONTINUE READING

Why You Should Have a Cross-Device Strategy

Florence BroderJune 25, 2015 4 minutes READ
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Mobile advertising is huge, and will only get bigger. According to eMarketer, by 2019, over 70% of digital ad spending will be on mobile ads. Why is mobile advertising so successful, and how can you ensure your mobile ad success? The answer: make sure you have a cross-device strategy that fits your business. Cross-device targeting has a unique ability to leverage audience data across devices, and deliver a consistent and CONTINUE READING

[新闻稿] AppsFlyer发布“多源归因”分析以衡量移动应用推广的真实效果

Wei WangJune 25, 2015 0 minutes Less than a minute READ

AppsFlyer, 全球领先的移动广告归因和分析平台,今天正式发布了业内首个“多源归因”追踪工具,可以帮助应用推广人员掌握对获取一个新用户产生了贡献的所有渠道。现有的解决方案把获取新用户的功劳都归于安装前产生了最后一次点击的渠道。


[Press Release] AppsFlyer Announces “Multi-Touch Attribution” Analytics To Reveal The True Impact Of Mobile Marketing Campaigns

Ran AvrahamyJune 24, 2015 2 minutes READ
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Now app marketers can track all ad touches that contributed to an install, not just the last touch that can lead to wrong advertising decisions San Francisco – June 24, 2015 – AppsFlyer, a leading mobile marketing attribution and analytics platform, announced today the release of its new “Multi-Touch Attribution” tracking tool, the first solution to help application marketers track every source that contributed to a new user. Existing solutions CONTINUE READING