流量贩子转战移动广告领域,你该如何防范?

Jane HouMarch 30, 2015 0 minutes Less than a minute READ
PUBLISHED IN 中文博客
ChinesFraudImage

任何交易,买卖双方最忌讳的就是作假行为,在移动广告行业也不例外。尤其,这 两年面对大量的广告预算流入移动端,各个广告主也必须开始扛起”打假“的使命。


来自数字营销安全公司White Ops的一项报告指出,网络广告作假的总量已经达到 63亿美金。流量贩子, 恶意扣量和流量”专家”(见下图)这些在互联网行业的恶性案例 都为移动端广告生态链提供了成长的黑色土壤。虽然,对于移动端的作假行为还没有 确切的统计,但是这个数字也会在10亿美金的数量级。如果不引起重视,不采取行动,那这个现象会给移动广告主带来巨大挑战。 CONTINUE READING

The Value of Your Users’ Social Connections

Florence BroderMarch 30, 2015 4 minutes READ
PUBLISHED IN Thoughts
Social Value

It’s no secret that we live in a social world. Think about your users: They’re constantly sharing. If you have social sign-in or other social sharing options in your apps, you know how true this is. There’s a lot of discussion around social connections in online communities. After all, by 2016, it’s estimated that there will be more than 185 million Americans on social platforms. As a gamer and a CONTINUE READING

How AppsFlyer Created the R&D Dream Team, Part 2

Adi Shacham-ShavitMarch 29, 2015 4 minutes READ
PUBLISHED IN Tech
R&DDreamTeam (2)

In my last post on building our R&D dream team, I spoke a lot about training. However, training without a culture that creates a safe learning space just won’t succeed. A culture of learning and education must permeate the team and must be embraced by one and all. Our Team Approach & Company Culture I already mentioned that the R&D team participates in two levels of SCRUM. This is because CONTINUE READING

Product Release: Test Devices

Matan TesslerMarch 27, 2015 1 minute READ
PUBLISHED IN progress
Test Devices

At AppsFlyer we’re always working to develop new features to help our developers. Advertisers can now configure a list of whitelisted devices that they constantly work with to test their SDK integration. This means it won’t be necessary to do a device reset following each test. It’s a very user-friendly interface and all you have to do is “set it and forget it”. To configure your devices, simply log into your AppsFlyer account CONTINUE READING

AppsFlyer in Austin at SXSW

Ben RoodmanMarch 26, 2015 1 minute READ
PUBLISHED IN Thoughts
SXSWCover (1)

SXSW Interactive in Austin has become a yearly destination for startups, brand marketers and creatives looking to break out of their normal routine. Trying out new concepts that wouldn’t fly anywhere else have a chance to materialize amongst the organized chaos of SXSW. The AppsFlyer agenda while in Austin consisted mostly of visiting hometown customers, participating on partner panels, sharing the AppsFlyer solution for agencies, hanging with tech journalists, and CONTINUE READING