The Value of Your Users’ Social Connections

Florence BroderMarch 30, 2015 4 minutes READ
PUBLISHED IN Thoughts
Social Value

It’s no secret that we live in a social world. Think about your users: They’re constantly sharing. If you have social sign-in or other social sharing options in your apps, you know how true this is. There’s a lot of discussion around social connections in online communities. After all, by 2016, it’s estimated that there will be more than 185 million Americans on social platforms. As a gamer and a CONTINUE READING

How AppsFlyer Created the R&D Dream Team, Part 2

Adi Shacham-ShavitMarch 29, 2015 4 minutes READ
PUBLISHED IN Tech
R&DDreamTeam (2)

In my last post on building our R&D dream team, I spoke a lot about training. However, training without a culture that creates a safe learning space just won’t succeed. A culture of learning and education must permeate the team and must be embraced by one and all. Our Team Approach & Company Culture I already mentioned that the R&D team participates in two levels of SCRUM. This is because CONTINUE READING

Product Release: Test Devices

Matan TesslerMarch 27, 2015 1 minute READ
PUBLISHED IN progress
Test Devices

At AppsFlyer we’re always working to develop new features to help our developers. Advertisers can now configure a list of whitelisted devices that they constantly work with to test their SDK integration. This means it won’t be necessary to do a device reset following each test. It’s a very user-friendly interface and all you have to do is “set it and forget it”. To configure your devices, simply log into your AppsFlyer account CONTINUE READING

AppsFlyer in Austin at SXSW

Ben RoodmanMarch 26, 2015 1 minute READ
PUBLISHED IN Thoughts
SXSWCover (1)

SXSW Interactive in Austin has become a yearly destination for startups, brand marketers and creatives looking to break out of their normal routine. Trying out new concepts that wouldn’t fly anywhere else have a chance to materialize amongst the organized chaos of SXSW. The AppsFlyer agenda while in Austin consisted mostly of visiting hometown customers, participating on partner panels, sharing the AppsFlyer solution for agencies, hanging with tech journalists, and CONTINUE READING

AppsFlyer’s Take on Facebook ‘Analytics for Apps’ Announcement

Oren KanielMarch 25, 2015 3 minutes READ
PUBLISHED IN growth
FacebookAnnouncement

At its F8 Conference today in San Francisco, Facebook announced the release of a new app analytics tool which is called ‘Analytics for Apps’. The tool includes a set of features that enable developers to better understand how different segments of users engage with their app in order to optimize its user experience and ultimately improve their key goals – whether monetization or engagement. Analytics for Apps also includes an advertising measurement CONTINUE READING