AppsFlyer Raises an Additional $20M in Series B Funding

Oren KanielJanuary 20, 2015 3 minutes
PUBLISHED IN growth
AppsFlyer Team

Dear Customers, Partners and Friends, I am excited to share with you that we just raised $20 million in a Series B funding. Led by Fidelity Growth Partners with participation from our existing investors, Magma Venture Partners and Pitango Venture Capital, the financing will let us fulfill our mission of providing mobile marketers with unbiased, independent measurement and attribution analytics they can trust. To mark this momentous occasion, we’ve relaunched the CONTINUE READING

Monetizing your Game: 5 Mistakes to Avoid

Florence BroderJanuary 26, 2015 4 minutes
PUBLISHED IN Thoughts
Monetizing your Game

As a Game Developer or Publisher, you want to make an awesome game AND make some money. It used to be universal that players paid for their game upfront, with the hope they liked it enough to give it good reviews. But if you make F2P games, it’s a different ball game. You’re only going to make money if your players love your game. It just has to be good. CONTINUE READING

Top sports Game Developer “From the Bench”-  Share Their Experience with AppsFlyer and GameAnalytics!

Ran AvrahamyJanuary 23, 2015 3 minutes
PUBLISHED IN Thoughts
From the Bench

As some of you might have heard, GameAnalytics and AppsFlyer have partnered up, to bring game developers an exceptional analytics and attribution solution. By integrating the two tools, game developers will be able to get the full picture of where their players come from and how the different cohorts convert and monetize. This provides great insight into the performance of user acquisition campaigns, and eases the optimization of these efforts.  CONTINUE READING

Creating Successful App Retargeting: How to Do It the Right Way

Ran AvrahamyJanuary 12, 2015 7 minutes
PUBLISHED IN Thoughts
AppRetargeting

90% of marketers think that retargeting is the best, or tied for the best tactic, for paid user acquisition. With desktop retargeting maturing, marketers are increasingly turning to mobile app retargeting to grow their user base. The enthusiasm surrounding mobile retargeting ads is a very reasonable. After all, sales conversions for mobile retargeting is 13 times higher than desktop retargeting. On top of that, mobile retargeting has a 46% higher click-through CONTINUE READING

Offline Goal Conversion Tracking for Mobile Users – Calculating True User ROI

Florence BroderJanuary 14, 2015 4 minutes
PUBLISHED IN Thoughts
Offline Goal Conversion Tracking for

The explosive growth in mobile ad-spend is a trend that’s set to continue and as mobile app marketers invest larger sums into driving paid downloads, so will the need to fully understand the true return on investment generated by each acquired user. For years, advertisers have been working with AppsFlyer to accurately attribute each and every download to the specific channel (Facebook, Twitter, Ad-Networks, Social, Direct), campaign and creative that CONTINUE READING

AppsFlyer and GameAnalytics Team Up for Better Mobile Game Analytics!

Florence BroderJanuary 16, 2015 2 minutes
PUBLISHED IN growth
AppsFlyer & GameAnalytics Team Up

We are happy to announce that AppsFlyer – the robust mobile ad attribution platform you’ve come to depend on- and GameAnalytics – the in-app analytics engine for game developers – have come together to create a cohesive analytics and attribution solution for game developers. With our mobile measurement platform, attribution and analytics app marketers, brands and agencies are empowered to measure mobile user acquisition across all media sources. GamesAnalytics supports CONTINUE READING