Mobile marketing

Explore our collection of original content on mobile marketing covering industry trends, expert insights, and practical tips

5 min read

How IKEA’s app nails omnichannel UX (and what brands can learn)

IKEA's app masters omnichannel retail with AR and loyalty, but one UX mistake costs ATT opt-ins.

4 min read
WWDC25 just supercharged AdAttributionKit — here’s what you need to know
5 min read
Unveiling the future: Inside AppsFlyer’s AI strategy
4 min read
Inside the data handshake powering the new wave of retail media
3 min read
MAMA San Francisco: A bold start to 2025 for mobile marketers
5 min read
Touchdown! Fetch Super Bowl ad drives massive QR code engagement

8 min read

6 reasons why it’s time to upgrade your MMP

Why your boss should send you to MAMA San Francisco 2025 - featured image

3 min read

Why your boss should send you to MAMA San Francisco 2025

Guide

App marketing guide: Cracking the code to success

Read now

3 min read

Navigating the privacy frontier: Key insights from Google and AppsFlyer

Everything you need to know about commerce media

8 min read

Everything you need to know about commerce media

6 min read

Black Friday’s global rise: strategies for mobile app success in 2024

6 min read

61.3% of enterprises are strongly mobile-first. This article is for the other 39%

6 min read

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa

8 min read

The anatomy of a mobile ad: Formats, copy, and colors

5 min read

The age of return on experience

6 min read

How Nigerian companies can grow on mobile

8 min read

Navigating FinTech in Africa: Driving app downloads in the age of social media

5 min read

On persona graphs, privacy, and responsibility

2 min read

What taking a step back taught me about going 'all in'

2 min read

Heads up: Erratic Universal Links behavior identified on iOS 13

3 min read

How hyper-casual apps are changing the way games monetize

5 min read

How AppsFlyer is building a future that’s private by design

6 min read

Open to influence? The pros and cons of influencer marketing for apps

8 min read

How many media partners do app marketers actually use?

5 min read

Rewarded advertising: The good, the bad, and the ugly

5 min read

Can deep linking accurately attribute Facebook app installs?

9 min read

Automate your ad personalization with dynamic product ads

3 min read

WWDC24 and AdAttributionKit: Keep calm and SKAN on

6 min read

How to win in Vegas: AppsFlyer’s 2024 MAU recap

7 Reasons mobile OEMs should be part of every marketer’s growth strategy

5 min read

7 Reasons mobile OEMs should be part of every marketer's growth strategy

How to get your first 10,000 mobile app installs

8 min read

How to get your first 10,000 mobile app installs

8 min read

Discipline before cuts: how to approach rough times methodically

Firebase-Dynamic-Links-deprecated_OG

10 min read

Firebase Dynamic Links deprecated: How to migrate and what to use instead

5 min read

Inside WWDC 2023: All the must-know details

9 min read

What is the Protected Audience API and does it change remarketing?

11 min read

Why app personalization is crucial for mobile app marketing and how to get it right

How to get more for less

10 min read

How to get more for less: Nailing app remarketing during times of a recession

7 min read

FOMO-inducing facts that should sway your CMO to go all in on app marketing

9 min read

It’s not you, it’s your MMP: How to know it’s time to switch

In-app feedback: Everything you need to know

6 min read

In-app feedback: Everything you need to know

9 min read

Why you should care about your app title in 2023

AppsFlyer’s iOS expert weighs in on Google’s Privacy Sandbox

4 min read

AppsFlyer's iOS expert weighs in on Google’s Privacy Sandbox

The mobile-first design essentials for 2022

5 min read

The mobile-first design essentials for 2022

3 min read

SKAdNetwork feature requests: Organic (unattributed) data

16 min read

How lightweight hyper casual games became the heavyweights of mobile gaming

The power of in-game mobile advertising-LOC link

14 min read

Follow the money: the power of in-game mobile advertising

9 min read

7 tactics to boost your app discovery: How investing in ASO can catapult your app to the next level

What are Universal Links and App Links

6 min read

Making sense of Universal Links and App Links

6 min read

Smart Banners: What your web-to-app customer journey is missing

5 reasons web-to-app should be on your radar

6 min read

5 reasons web-to-app should be on your radar

Machine learning no marketing digital - quadrado

13 min read

Machine learning in a digital age: The future is now

O efeito do iOS 14 e da COVID na ascensão da web - quadrado

5 min read

iOS, the winds of 2020, and the growing significance of the web

8 min read

Who should own the conversion value in SKAdNetwork?

4 min read

Does user privacy have to come at the expense of an incredible user experience?

3 min read

The future of the app store economy, in a privacy-centric world

6 min read

How to choose the right attribution platform the first time around

appsflyer spearheads mobile attribution economy - OG

3 min read

AppsFlyer still spearheading the mobile attribution economy, say 5 independent sources

What are Universal Links and App Links

4 min read

How Universal Links, URI schemes and tech stacks apply to deep linking

spark parquet s3 - OG

9 min read

The bleeding edge: Spark, Parquet, and S3

solving authentication authorization - OG

6 min read

How we solved authentication and authorization

5 min read

What does it really mean to be an attribution authority?

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