What is Install Broadcasting?
An install broadcast occurs on a user’s device once a new app installation is identified. This will “Alert” the device that a new app is being downloaded.
Why is This Important?
Seemingly a simple event within the device, this broadcast is manipulated by fraudsters with apps on the user’s device who wait for the broadcast to initiate attribution hijacking. Once the broadcast is identified a fake click event will be initiated by the fraudulent app, claiming an unjustified attribution for the download.
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