What are Raw Data Reports?
Raw data reports are spreadsheets (CSV files) that contain every mobile attribution and engagement datapoint collected by mobile attribution and marketing measurement providers. Strong platforms provide marketers with robust raw data reporting on demand, allowing mobile marketers to analyze their data any way they want to – including fraud analysis.
Why is This Important:
Mobile marketers often use Raw Data Reports to troubleshoot fraud issues with their partners and a basis for performance-based billing.
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