MAMA Library | AppsFlyer

MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

  • All
  • MAMA minute
  • Agencies
  • Analytics
  • TV Attribution
  • MAMA-Boards
  • eCommerce
  • Gaming
  • Travel
  • Fraud
  • Partners
    • Type:All

    The AppsFlyer Performance Index – WFH Edition

    The complete report card on the performance of mobile media sources covering acquisition, retention, remarketing, growth, and monetization. Edition XI includes a record 5 indices, 595 rankings across 11 regions, and 32 app categories and genres.
    apple search ads best practices

    Apple Search Ads: What’s My True ROAS? [MAMA Board]

    [Webinar] Lifetime Value: The Cornerstone of App Marketing

    The State of App Marketing 2018: UK & Western Europe

    LTV benchmarks

    Lifetime Value: The Cornerstone of App Marketing (2018 Benchmarks)

    The State of Mobile Fraud: Q1 2018

    The State of Mobile Fraud: Asia Edition, Q1 2018

    Staying Safe from Mobile Ad Fraud with Guest Presenter from Forrester [Webinar Replay]

    The State of App Marketing in India — 2018 Data Benchmarks

    app retention rates benchmarks

    App Retention Rate Benchmarks: H2 2017