MAMA Library | AppsFlyer

MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

  • All
  • Analytics
  • TV Attribution
  • MAMA-Boards
  • eCommerce
  • Gaming
  • Travel
  • Fraud
  • Partners
    • Type:All

    The State of Mobile App Install & Engagement Fraud [Data Study]

    Mobile Advertising Fraud is a real concern in the industry today and for good reason. As budgets move to mobile, so do fraudsters who follow the money trail. But data studies on mobile ad fraud do not focus on performance app

    The Complete Guide to Measuring Mobile Marketing LTV & ROI

    Mobile Ad Fraud – What You Need to Know [Guide]

    Q2 2016 Mobile Marketing Benchmarks – Japan Edition

    4 Models Used to Attribute User Acquisition Campaigns [Cheat Sheet]

    Voilà – France Performance Benchmarks [Data Study]

    The State of In-App Spending: Global & Regional Benchmarks

    Q2 2016 Mobile Marketing Benchmarks – India Edition

    6 Best Practices + Data Benchmarks to Drive Retention

    Finding Your True North With True ROI [Mobile Story]