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Lifetime Value: The Cornerstone of App Marketing (2018 Benchmarks)
Lifetime value (LTV) is at the very heart of app marketing because it informs marketers on how much they can spend to acquire a user and still remain profitable. As paid traffic is becoming increasingly important for apps, measuring and
The State of Mobile Fraud: Q1 2018
The State of Mobile Fraud: Asia Edition, Q1 2018
Staying Safe from Mobile Ad Fraud with Guest Presenter from Forrester [Webinar Replay]
The State of App Marketing in India — 2018 Data Benchmarks
App Retention Rate Benchmarks: H2 2017
Mobile Fraud: Marketers’ Massive Hidden Threat [Forrester Study]
The State of Gaming App Marketing [Data Study]
The New Threat to Mobile App Marketers
Using TV Ads for Mobile App User Acquisition
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