MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

Mobile Advertising Business Models: Pros & Cons [Cheat Sheet]

Payment Terms: Pre-determined price for every 1,000 impressions (cost per mille – mille being the Latin term for one thousand). Pros: maximal brand awareness, reach, lower cost. Cons: non-performance model, greater chance of non-transparent networks sending low quality impressions. Payment