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MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    • LTV benchmarks

    Lifetime Value: The Cornerstone of App Marketing (2018 Benchmarks)

    Lifetime value (LTV) is at the very heart of app marketing because it informs marketers on how much they can spend to acquire a user and still remain profitable. As paid traffic is becoming increasingly important for apps, measuring and

    The State of Mobile Fraud: Q1 2018

    The State of Mobile Fraud: Asia Edition, Q1 2018

    Staying Safe from Mobile Ad Fraud with Guest Presenter from Forrester [Webinar Replay]

    The State of App Marketing in India — 2018 Data Benchmarks

    app retention rates benchmarks

    App Retention Rate Benchmarks: H2 2017

    Mobile Fraud: Marketers’ Massive Hidden Threat [Forrester Study]

    The State of Gaming App Marketing [Data Study]

    The New Threat to Mobile App Marketers

    Using TV Ads for Mobile App User Acquisition