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MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    The State of Mobile Fraud [H1, 2019]

    Fraud has been polluting the mobile marketing space for several years now, and shows no signs of slowing down. In this high stakes arms race, bad actors seeking a piece of the increasingly larger mobile ad spend pie and protection

    Q2 2016 Mobile Marketing Benchmarks – Japan Edition [Data Study]

    4 Models Used to Attribute User Acquisition Campaigns [Cheat Sheet]

    Voilà – France Performance Benchmarks [Data Study]

    The State of In-App Spending: Global & Regional Benchmarks [Data Study]

    Q2 2016 Mobile Marketing Benchmarks – India Edition [Data Study]

    6 Best Practices + Data Benchmarks to Drive Retention [Mobile Story]

    Finding Your True North With True ROI [Mobile Story]

    6 Things You Need to Know About Fingerprinting for Mobile Attribution [Cheat Sheet]

    How to Navigate Your Transportation App’s Marketing [Podcast]