MAMA Library | AppsFlyer

MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

  • All
  • Analytics
  • TV Attribution
  • MAMA-Boards
  • eCommerce
  • Gaming
  • Travel
  • Fraud
  • Partners
    • Type:All
    How to build a mobile-centric MarTech stack

    How to Build a Mobile-Centric MarTech Stack [Guide]

    As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing

    Performance App Marketing Benchmarks – India, Q3 2016 [Data Study]

    App Marketing Best Practices for the 2016 Holiday Season

    The State of Mobile App Install & Engagement Fraud [Data Study]

    The Complete Guide to Measuring Mobile Marketing LTV & ROI

    Mobile Ad Fraud – What You Need to Know [Guide]

    The AppsFlyer Performance Index – H1, 2016

    Q2 2016 Mobile Marketing Benchmarks – Japan Edition [Data Study]

    4 Models Used to Attribute User Acquisition Campaigns [Cheat Sheet]

    Voilà – France Performance Benchmarks [Data Study]