MAMA Library | AppsFlyer

MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

LTV benchmarks

Lifetime Value: The Cornerstone of App Marketing (2018 Benchmarks)

Lifetime value (LTV) is at the very heart of app marketing because it informs marketers on how much they can spend to acquire a user and still remain profitable. As paid traffic is becoming increasingly important for apps, measuring and