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    5 In-App Events to Measure in Your eCommerce App [Mobile Story]

    Measuring what users are doing in-app and connecting these actions to the acquiring marketing channel is the cornerstone of app marketing today. The greater the granularity in tracking the more you will be able to meet specific business goals. The

    The AppsFlyer Performance Index for Gaming – Q3 2015 [Data Study]

    The AppsFlyer Performance Index – Russia [Data Study]

    6 Hacks to Make the Most of Retargeting on Mobile [Mobile Story]

    5 In-App Events to Measure in Your Travel App [Mobile Story]

    Show Me the Data: Common Mobile Analytics Reporting Paths [Cheat Sheet]

    Mobile Advertising Business Models: Pros & Cons [Cheat Sheet]

    Mobile Video Retention Soars as Adspend Triples [Data Study]

    The Ad Agency Leap to Mobile [Podcast]

    How to Fly High Promoting Your Travel App [Podcast]