MAMA Library | AppsFlyer

MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    • AppsFlyer Performance Index Edition 12

    The AppsFlyer Performance Index – Edition XII

    The complete report card on the performance of mobile media sources covering acquisition, retention, remarketing, growth, and monetization. Edition XI includes a record 5 indices, 850+ rankings across 11 regions, and 40 app categories and genres.
    complex event optimization

    How Complex Event Optimization Can Boost Retention & ROI [MAMA Board]

    app store optimization

    Why Your ASO Doesn’t Work [MAMA Board]

    Putting Aces in Places: Building a UA Team for Rapid Growth

    marketing tech stack

    How to Build Your App Marketing Tech Stack Like a Pro [MAMA Board]

    Think Ad Monetization of Rewarded Video is All About eCPM? Think Again

    App marketing in China

    Webinar: The State of App Marketing in China in 2018

    Facebook audience building strategy

    5 Steps to Build an Amazing Facebook Audience Strategy [MAMA Board]

    Ad Revenue Attribution: The Missing Piece in Your LTV

    State of App Marketing - Brazil & LATAM

    The State of App Marketing: Brazil & LATAM 2018 vs. 2017 Trends