MAMA Library - AppsFlyer

MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics


Ramadan in Southeast Asia: 2019 App Market Insights Report

As smartphone penetration rates rise in mobile-first economies such as Indonesia, the significance of Ramadan to mobile marketers has seen exponential growth; netizens increasingly turn to their phones for shopping, information, or diversion. In turn, marketers are spending progressively larger portions