MAMA Library - AppsFlyer

MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

soft launch

Why Your Game’s Soft Launch Isn’t Working [MAMA Board]

Welcome to the twelfth edition of MAMA Boards, an AppsFlyer video project featuring leading mobile marketing experts on camera. For today's mini whiteboard master class, we have Matej Lancaric, Head of Mobile Marketing at BoomBit, one of the world’s largest mobile