MAMA Library | AppsFlyer

MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

uninstall threat 2019 app uninstall benchmarks

The Uninstall Threat: 2019 App Uninstall Benchmarks

The app marketing space proves to be continuously challenging, and doesn’t seem to be letting up anytime soon. Apps across all verticals struggle to keep their users engaged, leading to sub-par retention rates.  To make matters worse, users uninstall apps