MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

apple search ads best practices

Apple Search Ads: What’s My True ROAS? [MAMA Board]

Welcome to MAMA Boards, a brand new AppsFlyer video project featuring leading mobile marketing experts on camera! The MAMA Boards are 10-15 minute whiteboard-style, mini master classes. We recognized that many marketers face challenges in the mobile landscape (like measuring