Reports and guides

Explore our collection of data-baked industry insights, global and regional trends, and deep dives into the subjects that matter most in our mobile ecosystem.

The Indian Cricket season report: 2024 Edition featured image

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The Indian Cricket season report: 2024 Edition

Explore the latest app marketing insights for the Indian cricket season 2024. Dive into trends, benchmarks and expert tips to ace this year's season.

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The AppsFlyer Performance Index: 2024 Country Edition
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AppsFlyer & Adobe: Power personalized mobile experiences
Guide

How to deliver a winning creative strategy
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App marketers speak 2024
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AppsFlyer & the MMA: Embracing Privacy as a Competitive Advantage

App uninstall report 2024

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App uninstall report - 2024 edition

Внимание удержание 2021 отчет

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Attention Retention! 2023 app retention benchmarks report

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The AppsFlyer Performance Index: Edition 16

India Festive Report 2023 - Feature image

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India festive report 2023

2.0 Marketing attribution featured image

Guide

The definitive guide to marketing attribution: giving credit where credit’s due

Subscription report 2023 - OG

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The state of app marketing for subscription apps - 2023 edition

shopping app marketing trends - OG

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The state of eCommerce app marketing - 2023 edition

joint playbook: AppsFlyer & TikTok Best Practices - OG

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Target. Connect. Engage: Driving profitable app growth with revenue-boosting strategies

Subscription based apps

Guide

Subscription-based apps: How to set yourself for success

State of app marketing India 2023 OG

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State of app marketing in India – 2023 edition

PC & console guide - featured

Guide

How PC and console platforms open up new revenue streams for game developers

State of App Re-engagement in APAC | 2023 edition - OG

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State of App Re-engagement in APAC: 2023 Edition

State of Fraud 2023 - og

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The state of mobile app fraud - 2023 edition

APAC CTV trends report: Featured

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APAC connected TV trends, 2023: Advertiser and viewer perceptions

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The AppsFlyer Performance Index: Country Edition

Deep linking guide

Guide

Deep linking 101: The why, what, and how

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The state of gaming app marketing - 2023 edition

SEA & PK Ramadan Report 2023_OG

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Southeast Asia & Pakistan Ramadan 2023 report

ChatGPT and app marketing guide - featured

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How to use ChatGPT to market your app [50+ prompts]

CTV Trends 2022-23

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Connected TV Trends, 2022-23: Advertiser and viewer perceptions

2023 mobile marketing trends & C-level predictions

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Driving ROI through a storm: 2023 app trends & C-level predictions

ASO guide - featured

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How to ASO like a PRO: The App Store Optimization guide

IN Festive one-pager 2022-OG

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The great Indian festive season cheat sheet 2022

App marketing guide - featured

Guide

The mobile app marketing guide: Cracking the code to app success

MMP buying guide - featured

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The MMP buying guide - Your handbook for getting the foundation of your tech stack right

CTV advertising guide - featured

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Welcome to the jungle - your ultimate guide for CTV Advertising

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The AppsFlyer Performance Index: Edition 15

Mobile advertising guide - featured

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Mobile advertising - everything you need to know (and forget) in 2023 and beyond

Data clean rooms guide - featured

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It's time to come clean - the complete data clean rooms guide

Cohort analysis - featured

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All together now - Cohort analysis explained

CTV domination: The complete guide to connected TV - featured

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Get ready for the age of CTV domination: The complete guide to Connected TV

Mobile measurement & marketing analytics for subscription apps guide - featured

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Mobile measurement & marketing analytics for subscription apps - The complete guide

Frost and Sullivan leadership award - featured image

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Frost & Sullivan Competitive Strategy Leadership Award

ROI Guide - Featured image

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Finding your true north: Measuring your app marketing’s true ROI

App conversion guide

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Show me the money! Your definitive guide to app conversions

State of eCommerce Turkey - Featured image

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The state of eCommerce app marketing in Turkey

Mobile measurement & marketing analytics for gaming apps guide - featured

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Mobile measurement & marketing analytics for gaming apps - The complete guide

The true cost of MMP data outages

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The true cost of MMP data outages

State of Finance SEA - Featured image

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State of finance app marketing in Southeast Asia & Pakistan - 2022 edition

Mobile commerce guide: Featured image

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The ever dynamic world of mCommerce - everything you need to know

ATT one year on - featured

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ATT - 1 year on: Exploring the impact of Apple’s privacy changes

The true cost of data inaccuracies - featured

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You don’t know what you don’t know - The true cost of data inaccuracies

App monetization guide 2022 - featured

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App monetization guide: How to generate revenue from apps in 2022

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State of IPL App Marketing 2023

Ramadan report ME 22 OG

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Ramadan in the Middle East – 2022 app marketing insights

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The AppsFlyer Performance Index: Edition 14

Deep linking guide

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Deep linking 101: The why, what, and how of today’s most trending customer experience technology

Mobile first report - Retail OG

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The mobile-first enterprise report: Retail

Mobile first enterprise report - health and fitness OG

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The mobile-first enterprise report: How Health & Fitness brands are being transformed by mobile devices

Мобильный отчет - финансы и страхование

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The mobile-first enterprise report: How financial brands are transformed by mobile

Infographic

2022 mobile marketing trends

Re-engagement guide OG

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Re-engagement in the era of privacy - the definitive guide

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Re-engagement in the era of privacy - the definitive guide

state of mobile ad fraud 2021 - OG

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The state of mobile ad fraud 2021

App marketing trends in Central & Eastern Europe - OG

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Google and AppsFlyer: Mobile app marketing trends in Central and Eastern Europe (and how to succeed in it!)

State of App Marketing ANZ-OG

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The state of app marketing Australia & New Zealand 2023

mobile first enterprise report - OG

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The mobile-first enterprise report: How brands are being transformed by mobile devices

State of mobile app strategies in the ME - OG

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State of mobile app strategies in the Middle East

In-app реклама

Guide

In-app advertising done right - the complete guide

Programmatic advertising - featured

Guide

Media buying on autopilot: the ultimate guide to programmatic advertising

app engagement - OG

Guide

App engagement and user retention: The definitive guide

The consumer mobile landscape in the Nordics - featured

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The consumer mobile landscape in the Nordics

ROX Guide

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Get ready to ROX: How to nail Return on Experience & create CX-fueled market leadership

Inside SKAN - OG

Guide

Inside SKAN: Data & learnings from Apple’s SKAdNetwork

iOS 14 for gaming - og

Guide

A whole new ballgame: Gaming app marketing in iOS 14+ and SKAN

state of finance app marketing africa - og

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The state of finance app marketing in Africa - 2021 edition

african mobile apps landscape - og

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The African mobile apps landscape (and how to succeed in it)

impact of iOS 14 - OG

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The impact of iOS 14 & ATT on the mobile app economy

vta insights southeast asia

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Video is on the rise: View-through attribution insights for Southeast Asia

Apple's ios 14 apps clips guide

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Apple's iOS 14 App Clips: A definitive guide for developers by AppsFlyer

finance app marketing global

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The state of finance app marketing – 2021 edition

idc attribution compliance privacy

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The state of measurement, privacy, and compliance

ipl historic year mobile

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IPL 2021 – A historic year for mobile

ios 14 app monetization strategies

Guide

App monetization strategies for iOS 14: The complete guide

mma marketer

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Personal data, privacy and smartphones: The marketer/consumer disconnect

mma consumer

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Personal data, privacy and smartphones: The cautious consumer

Predictive modeling best practices

Guide

Predictive modeling for app marketers: The complete guide

Mobile MarTech stack

Guide

How to build an app-centric MarTech stack

Mobile ad fraud guide

Guide

The marketer’s field guide to mobile ad fraud

Deep linking marketers guide

Guide

Deep linking for mobile marketers, a guide

Deep linking developers guide

Guide

Everything a developer needs to know about deep linking

User acquisition guide

Guide

Getting started with user acquisition for apps: The complete guide

mobile gaming genre affinity

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The mobile gaming genre affinity matrix - 2022 edition

latam app marketing - OG

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The state of app marketing in Latin America – 2021 edition

uk western europe app marketing - OG

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The state of app marketing 2018: UK and Western Europe

VN Tet campaign OG

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Vietnam Tet mobile marketing insights - 2021 edition: leaping into the 2022 season

Finance app marketing guide OG

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Mobile attribution & marketing analytics for Finance app marketers - the complete guide

gaming apps mobile attribution analytics - OG

Guide

Game on! Mobile attribution and marketing analytics for Gaming

ott for marketers - OG

Guide

The complete guide to OTT and connected TV marketing

people based attribution - OG

Guide

Connecting the dots with people-based attribution

Shopping guide 2022 OG

Guide

Mobile measurement & marketing analytics for Shopping apps - The complete guide

travel apps mobile attribution analytics - OG

Guide

The definitive guide to mobile attribution analytics for Travel apps

incrementality for remarketing - OG

Guide

The beginner's guide to incrementality for remarketing

apac finance app marketing - OG

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The state of finance app marketing in APAC - 2020 edition

apac mobile ad fraud - OG

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The state of mobile ad fraud in APAC - 2020 edition

app remarketing trends - OG

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The state of app remarketing - 2020 edition

finance app marketing us - OG

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The state of finance app marketing: 2020 global and US trends

AF TikTok in-app event report OG

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In-app event measurement & performance - a joint AppsFlyer-TikTok For Business report

india app marketing - OG

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The 2019 state of app marketing in India

india marketing during downturn - OG

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Marketing during a downturn - an India POV

indonesia app marketing - OG

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Indonesia app marketing report 2020: A more digital and mobile country

app marketing dach - OG

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The state of app marketing – DACH Q1, 2017

app marketing practices holiday season - OG

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App marketing best practices for the 2016 holiday season

casualpuzzle gaming data insights - OG

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Casual/Puzzle gaming data benchmarks

coronavirus marketing updates - OG

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Coronavirus (COVID-19) marketing updates

southeast asia growth index - OG

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AppsFlyer Growth Index: Indonesia, Thailand, Vietnam, and Singapore

in app spending state - OG

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The state of in-app spending: Global and regional benchmarks

ltv app marketing cornerstone - OG

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Lifetime value: The cornerstone of app marketing

mobile fraud threat - OG

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Mobile fraud: Marketers’ massive hidden threat

southeast asia ramadan - OG

Data study

Ramadan in Southeast Asia: 2020 app market insights

app marketing true roi - OG

Guide

Finding your true north: Measuring your app marketing's true ROI

chinese app market - OG

Guide

The China APPortunity – 2020 edition

entertainment apps mobile attribution analytics - OG

Guide

Mobile attribution and marketing analytics for Entertainment and Media apps

food drink apps mobile attribution OG

Guide

Mobile attribution and marketing analytics for Food & Drink apps

idfa ios 14 mma

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Learn how leading mobile marketers prepare for iOS 14

mama tech virtual recordings

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MAMA Tech Virtual 2020

health apps mobile attribution analytics

Guide

Mobile attribution and marketing analytics for Health & Fitness apps

mobile attribution privacy age

Guide

Getting started with mobile attribution in the age of privacy: The complete guide

CTV-to-mobile report 2023 - OG

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CTV-to-mobile trends report - 2023 edition

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